English words and phrases in Dutch job advertisements
Do they function as peripheral persuasion cues?
It has been suggested that differences in mental processing affect the persuasiveness of language use. Within the Elaboration Likelihood Model framework, we examined if there were differences in the persuasiveness of English versus Dutch words in job ads depending on the way the job ads were processed, either by the central or the peripheral route. In an experiment, 144 participants evaluated ads for lower level jobs. Persuasiveness was measured in terms of text, job, and company evaluation, and application intention. There were no differences in persuasiveness for job ads containing English words depending on whether they were processed via the peripheral or the central route. However, under peripheral processing the jobs in the ads with English words were seen as being more attractive and as having a lower salary than the jobs in the all-Dutch ads, providing some limited evidence that English words may function as peripheral cues.
Keywords: English, Elaboration Likelihood Model, job advertisements, persuasion, language processing, peripheral cue
Published online: 17 August 2015
https://doi.org/10.1075/dujal.4.1.03meu
https://doi.org/10.1075/dujal.4.1.03meu
References
Blankenship, K.L., & Craig, T.Y
Bond, F.W., & Bunce, D
Carpenter, C.J
CBS
(2009) Vacatures; SBI’93, bedrijfsgrootte, beroep, opleiding, regio, 2000-2008. Retrieved 6 February 2015, from http://statline.cbs.nl/StatWeb/publication/?VW=T&DM=SLNL&PA=70236ned&D1=a,!117&D3=0&D5=a&HD=140922-1428&HDR=G4&STB=T
Chen, J.F., & Chang, H.T
(2003) Is English a brand: Language of origin’s influence on product evaluation. In
Proceedings of the 2003 Association for Business Communication Annual Convention
. Retrieved 6 February 2015, from http://www.businesscommunication.org/CMS/Resources/proceedings/2003annual/42abc03pdf
Dasselaar, L., Van Meurs, F., Le Pair, R., & Korzilius, H
Fraser, C.A
Gerritsen, M., Korzilius, H., Van Meurs, F., & Gijsbers, I
Gerritsen, M., Nickerson, C., Van den Brandt, C., Crijns, R., Domínguez, N., Van Meurs, F., & Nederstigt, U
(2007) English in print advertising in Germany, Spain and the Netherlands: Frequency of occurrence, comprehensibility and the effect on corporate image. In G. Garzone & C. Ilie (Eds.), The use of English in institutional and business settings. An intercultural perspective (pp. 79–98). Bern: Peter Lang.
Gerritsen, M., Nickerson, C., Van Hooft, A., Van Meurs, F., Korzilius, H., Nederstigt, U., Starren, M., & Crijns, R
Gopinath, M., & Glassman, M
Hilgendorf, S., & Martin, E
Hornikx, J., Van Meurs, F., & De Boer, A
Hosman, L.A
Jackson, S., O’Keefe, D., Jacobs, S., & Brashers, D.E
Korzilius, H., Van Meurs, F., & Hermans, J
(2006) The use of English in job advertisements in a Dutch national newspaper - on what factors does it depend? In R. Crijns, & C. Burgers (Eds.), Werbestrategien in Theorie und Praxis. Sprachliche Aspekte von deutschen und niederländischen Unternehmensdarstellungen und Werbekampagnen (pp. 147–174). Tostedt: Attikon Verlag.
Kruglanski, A.W., & Thompson, E.P
Larson, B.E
Martin, W., & Tops, G.A.J
Moore, K., & Varantola, K
Noriega, J., & Blair, E
Oversteegen, L., & Van Wijk, C
Petty, R.E., & Cacioppo, J.T
Quick, B.L., & Heiss, S.N
Renkema, J., Vallen, E., & Hoeken, H
Roberts, L., & Felser, C
Smakman, D., Korzilius, H., Van Meurs, F., & Van Neerven, E
Taavitsainen, I., & Pahta, P
Takashi, K
Tiggeler, E., & Doeve, R
Van Meurs, F
Van Meurs, F., Hornikx, J., & Bossenbroek, G
(2014) English loanwords and their counterparts in Dutch job advertisements: An experimental study in association overlap. In E. Zenner & G. Kristiansen (Eds.), New perspectives on lexical borrowing: Onomasiological, methodological and phraseological innovations (pp. 171–190). Boston/Berlin: De Gruyter Mouton.
Van Meurs, F., Korzilius, H., & Den Hollander, A
Van Meurs, F., Korzilius, H., & Hermans, J
Watts, R.J
Cited by
Cited by 1 other publications
Hornikx, Jos
This list is based on CrossRef data as of 08 april 2022. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.