In this paper I discuss a form of metaphorical creativity that involves the introduction of ‘unrealistic’ scenarios for rhetorical purposes in expository and argumentative texts. I primarily account for the nature and function of this form of creativity in terms of Fauconnier and Turner’s (2002) notion of Blending, with some references to Conceptual Metaphor theory (Lakoff and Johnson 1980, 1999). I show that a proper account of the textual extracts I analyse needs to include the role of genre in the construction and interpretation of texts, and allow for differences in meaning construction between writers and readers, and between different groups of readers.
2011. Reading Chinese online entertainment news: Metaphor and language play. Journal of Pragmatics 43:14 ► pp. 3473 ff.
HUANG, Kuan-chung & Ming-yu TSENG
2020. The creative use of DEFEAT IS CONTROL in metaphors for sport: A study of NBA news headlines written in Chinese. Dil ve Dilbilimi Çalışmaları Dergisi 16:1 ► pp. 14 ff.
Kwon, Winston, Ian Clarke & Ruth Wodak
2014. Micro‐Level Discursive Strategies for Constructing Shared Views around Strategic Issues in Team Meetings. Journal of Management Studies 51:2 ► pp. 265 ff.
McIntyre, Dan
2011. The year’s work in stylistics 2010. Language and Literature: International Journal of Stylistics 20:4 ► pp. 347 ff.
Patil, Gouri Shanker, R. Rangasayee & Geetha Mukundan
2020.
Foids are worse than animals. A cognitive linguistics analysis of dehumanizing metaphors in online discourse. Topics in Linguistics 21:2 ► pp. 16 ff.
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