Article published in:
Textual choices and discourse genres: Creating meaning through formEdited by Barbara Dancygier and José Sanders
[English Text Construction 3:2] 2010
► pp. 250–274
Unrealistic scenarios, metaphorical blends and rhetorical strategies across genres
Elena Semino | Lancaster University
In this paper I discuss a form of metaphorical creativity that involves the introduction of ‘unrealistic’ scenarios for rhetorical purposes in expository and argumentative texts. I primarily account for the nature and function of this form of creativity in terms of Fauconnier and Turner’s (2002) notion of Blending, with some references to Conceptual Metaphor theory (Lakoff and Johnson 1980, 1999). I show that a proper account of the textual extracts I analyse needs to include the role of genre in the construction and interpretation of texts, and allow for differences in meaning construction between writers and readers, and between different groups of readers.
Published online: 11 October 2010
https://doi.org/10.1075/etc.3.2.07sem
https://doi.org/10.1075/etc.3.2.07sem
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