The Semiotics of Fortune-telling
This book presents a semiotic analysis of the linguistic and extralinguistic elements of fortune-telling as part of a larger pragmatic-oriented theory of human communication. The material was collected in Israel, in Hebrew, and parallels are made with other languages and cultures. The analysis is based on dynamic relativism of the multidimensional, transcendental, holistic process of human communication.
[Foundations of Semiotics, 22] 1990. vii, 216 pp.
Publishing status: Available
© John Benjamins Publishing Company
Table of Contents
Introduction | p. 1
Chapter 1: Fortune-Telling as a Semiotic System | p. 7
Chapter 2: The Language of Fortune-Telling | p. 37
Chapter 3: Image Building and Establishing Credibility | p. 65
Chapter 4: A Contrastive Analysis of Astrology and Horoscopes | p. 97
Chapter 5: The Visual and the Textual in Cartomancy | p. 125
Chapter 6: Fortune-Telling in Literature | p. 153
Concluding Remarks: Motivation, Imagination and Magic | p. 175
List of Tables and Figures | p. 183
Index | p. 201
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Main BIC Subject
Main BISAC Subject
LAN009000: LANGUAGE ARTS & DISCIPLINES / Linguistics / General
U.S. Library of Congress Control Number: 89035950 | Marc record