Part of
Figurativity and Human Ecology
Edited by Alexandra Bagasheva, Bozhil Hristov and Nelly Tincheva
[Figurative Thought and Language 17] 2022
► pp. 181205
References
Attardo, S.
(1997) The semantic foundations of cognitive theories of humor. International Journal of Humor Research, 10(4), 395–420. DOI logoGoogle Scholar
Bellman, S., Nenycz-Thiel, M., Kennedy, R., Hartnett, N., & Varan, D.
(2019) Best measures of attention to creative tactics in TV advertising: When do attention-getting devices capture or reduce attention? Journal of Advertising Research, 59(3), 295–311. DOI logoGoogle Scholar
Benedek, M., & Kaernbach, C.
(2010) Decomposition of skin conductance data by means of nonnegative deconvolution. Psychophysiology, 47, 647–658. DOI logoGoogle Scholar
Berger, J., & Milkman, K. L.
(2012) What makes online content viral? Journal of Marketing Research, 49(2), 192–205. DOI logoGoogle Scholar
Bettiga, D., Lamberti, L., & Noci, G.
(2017) Do mind and body agree? Unconscious versus conscious arousal in product attitude formation. Journal of Business Research, 75, 108–117. DOI logoGoogle Scholar
Bohrn, I. C., Altman, U., & Jacobs, A. M.
(2012) Looking at the brains behind figurative language – a quantitative meta-analysis of neuroimaging studies on metaphor, idiom, and irony processing. Neuropsychologia, 50, 2669–2683. DOI logoGoogle Scholar
Botha, E., & Reyneke, M.
(2013) To share or not to share: The role of content and emotion in viral marketing. Journal of Public Affairs, 13(2), 160–171. DOI logoGoogle Scholar
Bradley, M. M., & Lang, P. J.
(1994) Measuring emotion: The self-assessment manikin and the semantic differential. Journal of Behavior Therapy and Experimental Psychiatry, 25(1), 49–59. DOI logoGoogle Scholar
Braithwaite, J., Watson, D., Jones, R., & Rowe, M.
(2015) A guide for analysing electrodermal activity (EDA) and skin conductance responses (SCRs) for psychological experiments. Technical report for Selective Attention and Awareness Laboratory, Behavioural Brain Sciences Centre, University of Birmingham.Google Scholar
Brodien Hapairai, P. M., Walters, G., & Li, S.
(2018) The effectiveness of ad-induced emotion in reducing tourist risk perceptions towards politically unstable destinations. Tourism Recreation Research, 43(4), 483–496. DOI logoGoogle Scholar
Callister, M., & Stern, L.
(2007) The role of visual hyperbole in advertising effectiveness. Journal of Current Issues & Research in Advertising, 29(2), 1–14. DOI logoGoogle Scholar
Cameron, L.
(2003) Metaphor in educational discourse. London: Continuum.Google Scholar
Campo, S., Askelson, N. M., Spies, E. L., Boxer, C., Scharp, K. M., & Losch, M. E.
(2013) “Wow, that was funny”: The value of exposure and humor in fostering campaign message sharing. Social Marketing Quarterly, 19(2), 84–96. DOI logoGoogle Scholar
Caruelle, D., Gustafsson, A., Shams, P., & Lervik-Olsen, L.
(2019) The use of electrodermal activity (EDA) measurement to understand consumer emotions–a literature review and a call for action. Journal of Business Research, 104, 146–160. DOI logoGoogle Scholar
Castellanos, C., Ausin, M. J., Guixeres, J., & Bigné, E.
(2018) Emotion in a 360-degree vs. traditional format through EDA, EEG and facial expressions. In V. Cauberghe et al. (Eds.) Advances in advertising research IX. European Advertising Academy. DOI logoGoogle Scholar
Chang, C-T., & Yen, C-T.
(2013) Missing ingredients in metaphor advertising: The right formula of metaphor type, product type, and need for cognition. Journal of Advertising, 42(1), 80–94. DOI logoGoogle Scholar
Citron, F., & Goldberg, A.
(2014) Metaphorical sentences are more emotionally engaging than their literal counterparts. Journal of Cognitive Neuroscience, 6, 1–11. DOI logoGoogle Scholar
Claridge, C.
(2011) Hyperbole in English: A corpus-based study of exaggeration. Cambridge: Cambridge University Press.Google Scholar
Collet, C., Vernet-Maury, E., Delhomme, G., & Dittmar, A.
(1997) Autonomic nervous system response patterns specificity to basic emotions. Journal of the Autonomic Nervous System, 62(1–2), 45–57. DOI logoGoogle Scholar
Critchley, H., & Nagai, Y.
(2013) Electrodermal Activity (EDA). In M. D. Gellern & R. Turner (Eds.) Encyclopedia of Behavioral Medicine (pp. 666–669). New York: Springer.Google Scholar
De Chernatony, L.
(2010) From brand vision to brand evaluation: The strategic process of growing and strengthening brands. Elsevier: Oxford, UK. DOI logoGoogle Scholar
Dobele, A., Lindgreen, A., Beverland, M., Vanhammer, J., & Wijk, R.
(2007) Why pass on viral messages? Because they connect emotionally. Business Horizons, 50, 291–304. DOI logoGoogle Scholar
Dolcos, F., LaBar, K. S., & Cabeza, R.
(2005) Remembering one year later: role of the amygdala and the medial temporal lobe memory system in retrieving emotional memories. Proceedings of the National Academy of Sciences, 102(7), 2626–2631. DOI logoGoogle Scholar
Dunlop, S. M., Cotter, T., & Perez, D.
(2014) When your smoking is not just about you: antismoking advertising, interpersonal pressure, and quitting outcomes. Journal of Health Communication, 19(1), 41–56. DOI logoGoogle Scholar
Eckler, P. & Bolls, P.
(2011) Spreading the Virus: Emotional tone and viral advertising and its effect on forwarding intentions and attitudes. Journal of Interactive Advertising, 11(2), 1–11. DOI logoGoogle Scholar
Eisend, M.
(2018) Explaining the use and effects of humor in advertising: an evolutionary perspective, International Journal of Advertising, 37(4), 526–547. DOI logoGoogle Scholar
Ekman, P., Levenson, R. W., & Friesen, W. V.
(1983) Autonomic Nervous System Activity Distinguishes Among Emotions. Science, 221(4616), 1208–1210. DOI logoGoogle Scholar
Fetscherin, M., & Toncar, M.
(2009) Viewpoint – visual puffery in advertising. International Journal of Market Research, 51(2). DOI logoGoogle Scholar
Fridkis, K.
(2013) What’s wrong with Dove’s real beauty sketches campaign? Psychology Today, [URL], accessed 17/12/2020.
Gkiouzepas, L.
(2015) Metaphor-ad layout consistency effects: The moderating role of personality traits. In I. Banks, P. De Pelsmacker & S. Okazaki (Eds.) Advances in Advertising Research (pp. 3–13). Wiesbaden: Springer. DOI logoGoogle Scholar
Gkiouzepas, L., & Hogg, M. K.
(2011) Articulating a new framework for visual metaphors in advertising: A structural, conceptual, and pragmatic investigation. Journal of Advertising, 40(1), 103–20. DOI logoGoogle Scholar
Goatly, A.
(2012) Meaning and humor. Cambridge University Press. DOI logoGoogle Scholar
Guerreiro, J., Rita, P., & Trigueiros, D.
(2015) Attention, emotions and cause-related marketing effectiveness. European Journal of marketing, 49(11/12), 1728–1750. DOI logoGoogle Scholar
Heath, R., & Nairn, A.
(2005) Measuring affective advertising: Implications of low attention processing on recall. Journal of Advertising Research, 45(2), 269–281. DOI logoGoogle Scholar
Holbrook, M. B., & Batra, R.
(1987) Assessing the role of emotions as mediators of consumer responses to advertising. Journal of Consumer Research, 14 (December), 404–420. DOI logoGoogle Scholar
Jeong, S-H.
(2008) Visual metaphor in advertising: Is the persuasive effect attributable to visual argumentation or metaphorical rhetoric? Journal of Marketing Communications, 14(1), 59–73. DOI logoGoogle Scholar
Kelly, L., Kerr, G., & Drennan, J.
(2013) Avoidance of advertising in social networking sites: The teenage perspective. Journal of Interactive Advertising, 10(2), 16–27. DOI logoGoogle Scholar
Kreibig, S. D.
(2010) Autonomic nervous system activity in emotion: A review, Biological Psychology, 84(2010), 394–421. DOI logoGoogle Scholar
Littlemore, J.
(2015) Metonymy: hidden shortcuts in language, thought and communication. Cambridge: Cambridge University Press. DOI logoGoogle Scholar
Majeed, S., Lu, C., & Usman, M.
(2017) Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior. Frontiers of Business Research in China, 11(16), 1–25. DOI logoGoogle Scholar
McCarthy, M., & Carter, R.
(2004) “There’s millions of them”: Hyperbole in everyday conversation. Journal of Pragmatics, 36(2), 149–184. DOI logoGoogle Scholar
McQuarrie, E. F., & Mick, D. G.
(1996) Figures of rhetoric in advertising language. Journal of Consumer Research, 22(4), 424–438. DOI logoGoogle Scholar
Morgan, S. E., & Reichert, T.
(1999) The message is in the metaphor: Assessing the comprehension of metaphors in advertisements. Journal of Advertising, 28(4), 1–12. DOI logoGoogle Scholar
Mulken, M., Hooft, A., & Nederstigt, U.
(2014) Finding the tipping point: Visual metaphor and conceptual complexity in advertising. Journal of Advertising, 43(4), 333–343. DOI logoGoogle Scholar
Murray, P.
(2013) How emotions influence what we buy, Psychology Today [URL] [accessed 18th December 2020].
Nelson-Field, K., Riebe, E., & Newstead, K.
(2013) The emotions that drive viral video. Australasian Marketing Journal, 21, 205–11. DOI logoGoogle Scholar
Nishiyama, T., Sugenoya, J., Matsumoto, T., Iwase, S., & Mano, T.
(2001) Irregular activation of individual sweat glands in human sole observed by a videomicroscopy. Autonomic Neuroscience: Basic and Clinical, 88, 117–126. DOI logoGoogle Scholar
Ottati, V. C., & Renstrom, R. A.
(2010) Metaphor and persuasive communication: a multifunctional approach. Social and Personality Psychology Compass, 4(9), 783–794. DOI logoGoogle Scholar
Pérez-Sobrino, P., Littlemore, J., & Houghton, D.
(2019) The role of figurative complexity in the comprehension and appreciation of advertisements. Applied Linguistics, 40(6), 957–991. DOI logoGoogle Scholar
Phelps, E. A.
(2004) Human emotion and memory: Interactions of the amygdala and hippocampal complex, Current Opinion in Neurobiology, 14, 198–202. DOI logoGoogle Scholar
Richardson, M. P., Strange, B. A., & Dolan, R. J.
(2004) Encoding of emotional memories depends on amygdala and hippocampus and their interactions. Nature Neuroscience, 7, 278–285. DOI logoGoogle Scholar
Shen, F., & Morris, J. D.
(2016) Decoding neural responses to emotion in television commercials: an integrative study of self-reporting and fMRI measures. Journal of Advertising Research, June, 193–204. DOI logoGoogle Scholar
Sopory, P., & Dillard, J. P.
(2002) The persuasive effects of metaphor: a meta-analysis. Human Communication Research, 28(3), 382–419. DOI logoGoogle Scholar
Stern, L., & Callister, M.
(2020) Exploring variations of hyperbole and puffery in advertising. Journal of Current Issues & Research in Advertising, 41(1), 71–87. DOI logoGoogle Scholar
Tellis, G. J., MacInnis, D. J., Tirunillai, S., & Zhang, Y.
(2019) What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence. Journal of Marketing, 83(4), 1–20. DOI logoGoogle Scholar
Toncar, M., & Munch, J.
(2001) Consumer responses to tropes in print advertising. Journal of Advertising, 30(1), 55–65. DOI logoGoogle Scholar
Villacañas, B., & White, M.
Woerdl, M., Papagiannidis, S., Bourlakis, M. A., & Li, F.
(2008) Internet-induced marketing techniques: Critical factors in viral marketing campaigns. Journal of Business Science and Applied Management, 3(1), 35–45Google Scholar
Cited by

Cited by 1 other publications

Suñer, Ferran & Barbara De Cock
2024. The role of reticence in the comprehension of metaphorical taboo expressions in the foreign language. International Journal of Applied Linguistics 34:2  pp. 746 ff. DOI logo

This list is based on CrossRef data as of 18 may 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.