Metonymy in multimodal discourse, or
How metonymies get piggybacked across modalities by other
metonymies and metaphors
One of the most intriguing open issues in
metonymy research is the nature of metonymies that transcend or do
not appear in spoken/written language. More specifically, we should
clarify the issue of whether there exist genuine multimodal (or
polysemiotic) metonymies, parallel to multimodal metaphors. Taking
into consideration their essence and the way that metonymies are
defined, it is clear that, strictly speaking there could be no
multimodal metonymies of the simplest kind. However, multimodality
is possible in the case of complex metonymies, and metonymies
interacting with metaphors. The results of all these processes that
unsurprisingly leave the impression of novelty and creativity are
regularly put to very effective uses, even leading to hyperbolic
and/or ironic effects.
Article outline
- 1.Introduction
- 2.Why there are, and can be, no multimodal metonymies as
such
- 2.1Taking a look at multimodal metaphors
- 2.2Metonymy and multimodality
- 3.On (almost) multimodal metonymies
- 4.Multimodal metonymies as, properly speaking, metonymies in
multimodal discourse
- 4.1Damasteel knives, sharper than you think
- 4.2Where old clothes feel young again
- 4.3You can be a hero after your death
- 4.4Apple and fruit juice have never been so close
- 4.5Sawing logs and zzz
- 5.Conclusions
-
Note
-
References
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