Table of contents
Introduction: Figurativity in human ecology1
Part I.Resemblance and metaphor in human ecology
Linguistic and metalinguistic resemblance15
Looking for metaphor in the natural world43
Metaphor meets narrative: Audiovisual meaning-making as embodied artistic production63
Political speeches: Conceptual metaphor meets text worlds and gestalt psychology’s shifts
in profiling85
On syntactic categories and metaphors107
Translation validity in metaphor theories: CMT, DMT and the Motivation & Sedimentation model123
Part II.Emotions in human ecology
Kinaesthetic embodied schemas in emotion language: A contrastive comparison between manner-framed and path-framed
languages151
What drives emotion and physiological arousal in adverts? The critical role of figurative operations181
Part III.Metonymy and cognitive modeling in human ecology
Metonymy in multimodal discourse, or: How metonymies get piggybacked across modalities by other metonymies
and metaphors209
Metonymic patterns of count-to-mass and mass-to-count changes and their
implications for metonymy research251
Lexical blending in terms of cognitive modeling275
Index305
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