Chapter 4
Facing methodological challenges
Article outline
- 4.1Introduction
- 4.2The equipollence hypothesis
- 4.3Aspects of operationalization
- 4.3.1Selection of the data
- A corpus of real advertisements
- A diverse corpus of advertisements
- A representative corpus of advertisements
- 4.3.2Identification of multimodal manifestations related to metaphor and metonymy
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4.3.3Inter-rater reliability
- 4.3.4Annotation scheme
- 4.4Final remarks
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Notes