Index
A
- Advertising
1–4, 8–13, 15, 17–18, 21–23, 26, 31–32, 50–53, 74–75, 81–84, 93, 97–117, 120–155, 167–171, 191–194
- Annotation scheme
86–90, 180–181
C
- Cognitive operation
9, 35, 38, 43, 55–56
- Conceptual blending theory
39–48
- Conceptual integration
43–44
- Multiple space-structuring model
39, 48, 51
- Optimality principles
44–47
- Context
49–50, 53, 73, 80, 80, 82, 87–88, 122
- Creativity
1–2, 39, 95, 170, 211
- Cross-domain mapping
7, 37, 41–43, 47–48, 53, 118
- Source domain
7, 47–49, 51–52, 58, 62, 64–67, 87–89, 123–124, 162–167, 169, 205
- Target domain
7, 47–51, 62–63, 65–66, 70, 87–89, 124–125, 162–167, 169–170, 205
E
- Equipollence hypothesis
9–10, 78–81
F
- Figurative complexity
3, 10, 70, 175, 177–179, 183–189, 194–195, 203
;
See also patterns of interaction
- Figurative continuum
56, 67–71, 74, 155–156, 203–204, 207
- Forceville
8–9, 18–19, 24, 31, 37–38, 49, 78, 86–87, 95, 121–122, 124, 175–176
G
- Gibbs
7, 10, 28, 30, 35, 37–38, 40, 46–49, 55–56, 68–69, 71, 77, 121, 179
H
- Hyperbole
30, 34–36, 111–113
I
- Identification
2, 14–15, 27, 53, 85–92, 165, 170
- Inter-rater reliability
91–92, 94
- Invariance principle
47, 51–53
L
- Lakoff
3–4, 7–8, 14, 19, 29, 36–37, 47–49, 51, 64, 121, 140
M
- Metaphor
1–4, 7–15, 17–19, 23, 27, 29–31, 34–39, 43, 46–58, 62, 64–75, 77–82, 85–95, 97, 102, 111, 113, 118–122, 124–127, 129–130, 138–152, 155–158, 160–162, 165–168, 170–173, 175–177, 179–180, 184–188, 193–194, 196–211
- Conceptual metaphor theory
7–8, 17–19, 30, 36, 38, 48–49, 77–79
- Donor metaphor
140–141, 145, 147, 150–152, 202
- Metaphor scenario
122, 124, 200
- Metaphoric amalgam
64–66, 72–73, 90, 140–152, 202–203, 204
- Metaphoric chain
66–67, 72–73, 90, 152–155, 202, 204
- Metaphtonymy
62–64, 72–75, 90, 125–139, 159–161, 166–168, 172, 201, 204, 208
- Receptor metaphor
141–142, 147, 149–152, 202
- Metonymy
1–3, 7–15, 27, 35–36, 38–39, 45–46, 48, 50, 53–59, 61–64, 67–72, 74–75, 78–82, 85, 88–98, 100, 102, 105, 107–111, 113, 115, 117–120, 125, 127, 136, 140, 150, 152, 154–158, 160–162, 165–168, 170–173, 175–177, 179–180, 184–185, 187–188, 190, 194–195, 197–211
- Metonymic chain
60, 68, 72–74, 102–105, 109–110, 113, 144, 160–161, 166–167, 198–200, 204
- Metonymic expansion
60–64, 98, 108–110, 117, 125–127, 200
- Metonymic reduction
60–61, 64, 101–102, 104–105, 107, 127–129
- MIPVU
78, 80, 85–86, 88, 91
- Multimodality
2–4, 8–15, 17–20, 23–27, 45–56, 77–81, 155–167, 170–173, 197–207, 209–210
N
- NGO
84–85, 88–89, 159, 167–170, 172–173, 205
O
- Onomatopoeia
116–117, 192–193
P
- Patterns of interaction
12–13, 57–58, 67, 71–72, 90, 203
;
See also “Figurative Complexity”
- Physical goods
82–83, 85, 167–170
R
- Relevance Theory
28–39, 70
- Ruiz de Mendoza
37–38, 49–50, 55, 60, 62–67, 80, 111, 113, 118–119
V
- Visual Social Semiotics
20–21, 25, 29, 55