Chapter published in:Performing Metaphoric Creativity across Modes and Contexts
Edited by Laura Hidalgo-Downing and Blanca Kraljevic Mujic
[Figurative Thought and Language 7] 2020
► pp. 311–342
Figuring it out
Old modes and new codes for multimodality, technology and creative performativity in 21st century India
Satya Nadella, Vikram Chandra and Manjul Bhargava, three public figures of Indian origin, have recently suggested that significant similarities exist between the creative processes involved in writing poetry and in producing computer codes. This paper explores some of the consequences of drawing on unfamiliar ‘non-western’ cultural traditions to augment current theories of creativity, coding and performativity. More specifically, it examines the premise that ‘creativity’ relies on an able grasp of rules, extends to a risk-taking capacity to break these very rules and, sometimes, to combine them with other embodied modes such as music and dance. The chapter argues that this premise is investigated in Indian treatises from Bharata to Nagojibhatta, who may have been early advocates of multimodality in the pre-modern world.
Keywords: compositionality, coding, metaphor, Indian cultural traditions and rasa theory, inference, performance
Published online: 29 May 2020
(2015) India Questions Math Genius Professor Manjul Bhargava. [Video file]. NDTV (2015, January 21) Retrieved from https://www.youtube.com/watch?v=2mck3evwtw4
Gibbs, R. W.
Gibbs, R. W. Jr. & Cameron, L.
Gibbs, R. W., & Colston, H. L.
Grice, H. P.
circa 12th century AD). Kavyanuprakasha.
Low, G., & Cameron, L.
circa 18th century AD). Patanjalasutravritti.
Nair, R. B.
Nair, R. B., Carter, R. & Toolan, M.
(2019) Epithymetics: The Psychology of Desire. In Misra, G. (Ed.) Psychology: Cognitive and affective processes, volume I in the series Indian council of social sciences research (ICSSR) research surveys and explorations Research (ICSSR) Research Surveys and Explorations (pp. 204–270) Oxford and New Delhi: Oxford University Press.
Nair, R. B. & de Souza, P.
Searle, J. R.
Sperber, D., & Wilson, D.
(2008) Sanskrit grammar. Retrieved from http://dakshinatya.blogspot.in/2008/12/staal-sanskrit.html