Issues and prospects: 13. A genre approach to imagery in winespeak

Caballero, Rosario; Suárez-Toste, Ernesto

doi:10.1075/hcp.26.15cab

Article published in:

Researching and Applying Metaphor in the Real World
Edited by Graham Low, Zazie Todd, Alice Deignan and Lynne Cameron
[Human Cognitive Processing 26] 2010
► pp. 265–288

13. A genre approach to imagery in winespeak

Issues and prospects

Rosario Caballero

Ernesto Suárez-Toste

This chapter is concerned with the figurative language used by wine experts in the genre of the Tasting Note. Our main objectives are to draw attention to the complexities found in the figurative language used in this genre, and discuss some of the methodological issues researchers need to overcome when dealing with specific discourses, and in particular questions concerning the identification, classification and interpretation of figurative data in textual contexts. The analysis is done on a corpus of 12,000 tasting notes drawn from specialized wine publications, and follows the main guidelines in both cognitive and linguistic approaches to metaphor.

Keywords: genre, metaphor identification and classification, synaesthesia, tasting note, winespeak

Published online: 13 October 2010
https://doi.org/10.1075/hcp.26.15cab

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