13. A genre approach to imagery in winespeak

Issues and prospects

Rosario Caballero

Ernesto Suárez-Toste

This chapter is concerned with the figurative language used by wine experts in the genre of the Tasting Note. Our main objectives are to draw attention to the complexities found in the figurative language used in this genre, and discuss some of the methodological issues researchers need to overcome when dealing with specific discourses, and in particular questions concerning the identification, classification and interpretation of figurative data in textual contexts. The analysis is done on a corpus of 12,000 tasting notes drawn from specialized wine publications, and follows the main guidelines in both cognitive and linguistic approaches to metaphor.

Keywords: genre, metaphor identification and classification, synaesthesia, tasting note, winespeak

Published online: 13 October 2010
https://doi.org/10.1075/hcp.26.15cab

Cited by

Cited by 16 other publications

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Caballero, Rosario

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Croijmans, Ilja, Asifa Majid & Sidney Arthur Simon

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López Arroyo, Belén & Roda P. Roberts

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Normand-Marconnet, Nadine & Jason Christopher Jones

2020. Anthropomorphic metaphors in wine discourse, with special reference to Japanese wine manga. International Journal of Language and Culture 7:2 ► pp. 274 ff.

Paradis, Carita & Mats Eeg-Olofsson

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Pérez-Hernández, Lorena

2016. The role of mitigation and strengthening cognitive operations in brand names design: a case study of Spanish and American wine brands. Social Semiotics 26:2 ► pp. 128 ff.

Rojas-Méndez, José I., Michael J. Hine & Michel Rod

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