This chapter is concerned with the figurative language used by wine experts in the genre of the Tasting Note. Our main objectives are to draw attention to the complexities found in the figurative language used in this genre, and discuss some of the methodological issues researchers need to overcome when dealing with specific discourses, and in particular questions concerning the identification, classification and interpretation of figurative data in textual contexts. The analysis is done on a corpus of 12,000 tasting notes drawn from specialized wine publications, and follows the main guidelines in both cognitive and linguistic approaches to metaphor.
2013. Describing Sensory Experience: The Genre of Wine Reviews. Metaphor and Symbol 28:1 ► pp. 22 ff.
Pérez-Hernández, Lorena
2016. The role of mitigation and strengthening cognitive operations in brand names design: a case study of Spanish and American wine brands. Social Semiotics 26:2 ► pp. 128 ff.
Rojas-Méndez, José I., Michael J. Hine & Michel Rod
2018. Brand Personalities of Global Wine Exporters: A Collective Reputation Theory Perspective. Journal of International Food & Agribusiness Marketing 30:1 ► pp. 88 ff.
Suárez-Toste, Ernesto
2017. Babel of the senses. Terminology. International Journal of Theoretical and Applied Issues in Specialized Communication 23:1 ► pp. 89 ff.
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