Edited by Graham Low, Zazie Todd, Alice Deignan and Lynne Cameron
[Human Cognitive Processing 26] 2010
► pp. 265–288
13. A genre approach to imagery in winespeak
Issues and prospects
This chapter is concerned with the figurative language used by wine experts in the genre of the Tasting Note. Our main objectives are to draw attention to the complexities found in the figurative language used in this genre, and discuss some of the methodological issues researchers need to overcome when dealing with specific discourses, and in particular questions concerning the identification, classification and interpretation of figurative data in textual contexts. The analysis is done on a corpus of 12,000 tasting notes drawn from specialized wine publications, and follows the main guidelines in both cognitive and linguistic approaches to metaphor.
Cited by 17 other publications
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