This chapter is concerned with the figurative language used by wine experts in the genre of the Tasting Note. Our main objectives are to draw attention to the complexities found in the figurative language used in this genre, and discuss some of the methodological issues researchers need to overcome when dealing with specific discourses, and in particular questions concerning the identification, classification and interpretation of figurative data in textual contexts. The analysis is done on a corpus of 12,000 tasting notes drawn from specialized wine publications, and follows the main guidelines in both cognitive and linguistic approaches to metaphor.
Hörberg, Thomas, Murathan Kurfalı & Jonas K. Olofsson
2025. Chemosensory vocabulary in wine, perfume and food product reviews: Insights from language modeling. Food Quality and Preference 124 ► pp. 105357 ff.
Sanz-Valdivieso, Lucía & Belén López Arroyo
2024. Figurative Language and Sensory Perception: Corpus-Based Computer-Assisted Study of the Nature and Motivation of Synesthetic Metaphors in Olive Oil Tasting Notes. Metaphor and Symbol 39:4 ► pp. 260 ff.
Hommerberg, Charlotte & Maria Lindgren
2023. Field-Specific Competencies. In Depicting the Consumer of Experiential Luxury, ► pp. 19 ff.
2019. Uncorking the Potential of Wine Language for Young Wine Tourists. In Management and Marketing of Wine Tourism Business, ► pp. 25 ff.
Rojas-Méndez, José I., Michael J. Hine & Michel Rod
2018. Brand Personalities of Global Wine Exporters: A Collective Reputation Theory Perspective. Journal of International Food & Agribusiness Marketing 30:1 ► pp. 88 ff.
2017. Of synaesthetic wine metaphors, discourse communities, addressers and addressees: the specialised language of wine descriptors. ASp 72 ► pp. 93 ff.
Suárez-Toste, Ernesto
2017. Babel of the senses. Terminology. International Journal of Theoretical and Applied Issues in Specialized Communication 23:1 ► pp. 89 ff.
Croijmans, Ilja, Asifa Majid & Sidney Arthur Simon
2016. Not All Flavor Expertise Is Equal: The Language of Wine and Coffee Experts. PLOS ONE 11:6 ► pp. e0155845 ff.
Pérez-Hernández, Lorena
2016. The role of mitigation and strengthening cognitive operations in brand names design: a case study of Spanish and American wine brands. Social Semiotics 26:2 ► pp. 128 ff.
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