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Part of
Handbook of Pragmatics: Manual
Edited by Jef Verschueren and Jan-Ola Östman
[Handbook of Pragmatics M2] 2022
► pp. 1255–1263

Social semiotics

Article outline
  • 1.Introduction
  • 2.Historical overview
  • 3.Connections with other approaches
  • 4.Key concepts
    • 4.1Sign
    • 4.2Semiotic resource
    • 4.3Mode
    • 4.4Material, social and cultural affordance
    • 4.5Multimodal orchestration
  • 5.Analytical focus
    • 5.1Meaning makers and modes
    • 5.2Chains of semiosis
    • 5.3Inter-semiotic relations and multimodal orchestration
  • 6.Fields of application
  • References
Published online: 3 October 2022
DOI logo
https://doi.org/10.1075/hop.m2.soc5
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2023. Every corona is not a virus. The European Journal of Humour Research 11:1 ► pp. 117 ff. DOI logo

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