Part of
Handbook of Translation Studies: Volume 2Edited by Yves Gambier and Luc van Doorslaer
[Handbook of Translation Studies 2] 2011
► pp. 1–5
Edited by Yves Gambier and Luc van Doorslaer
[Handbook of Translation Studies 2] 2011
► pp. 1–5
Advertising translation
Cited by (2)
Cited by two other publications
Carreira, Oliver
2023. Surveying the economics of transcreation from the perspective of language professionals. Across Languages and Cultures 24:1 ► pp. 127 ff. 
Önenç, Tules
2022. Investigating adaptation shifts: Alice’s Adventures in Wonderland vs. Alice: Madness Returns. RumeliDE Dil ve Edebiyat Araştırmaları Dergisi :30 ► pp. 1155 ff.
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