Part of
Handbook of Translation Studies: Volume 5Edited by Yves Gambier and Luc van Doorslaer
[Handbook of Translation Studies 5] 2021
► pp. 221–226
Edited by Yves Gambier and Luc van Doorslaer
[Handbook of Translation Studies 5] 2021
► pp. 221–226
Transcreation
Article outline
- 1.Origins of the term
- 2.Creativity and impact
- 3.Collaboration and status
- 4.Translator or transcreator?
-
References -
Further essential reading
References (24)
Benetello, Claudia. 2018. “When translation is not enough: Transcreation as a convention defying practice. A practitioner’s perspective.” JosTrans (29): 28–44.
Bernal Merino, Miguel. 2006. “On the Translation of Video Games.” JoSTrans 22–36. Accessed November 14, 2020. [URL].
Chaume, Frederic. 2018. “Is audiovisual translation putting the concept of translation up against the ropes?” JoSTrans (30): 84 104.
Cisneros, Odile. 2012. “From Isomorphism to Cannibalism: The Evolution of Haroldo de Campos’s Translation Concepts.” TTR: Traduction, terminologie, rédaction 25 (2): 15–44. 
.
.Coleridge, Henry Nelson (ed.). 2004 [1839]. Coleridge’s Literary Remains. ebook. Vol. 4. Project Gutenberg. Accessed November 22, 2020. [URL].
Cook, Daniel J. 2008. “Leibniz on Creation: A Contribution to his Philosophical Theology” in Leibniz: What kind of Rationalist? Epistemology and the Unity of Science, ed. by Marcelo Dascal, 449–460. Springer.
Gaballo, Viviana. 2012. “Exploring the boundaries of transcreation in specialized translation.” ESP Across Cultures (9): 95–113.
Gambier, Yves, and Jeremy Munday. 2014. “A Conversation between Yves Gambier and Jeremy Munday about transcreation and the Future of the Profession.” Cultus 7: 20–36.
Jahan, Rahmat. 2004. Comparative Literature: A Case of Shaw and Bharatendu. New Delhi: Sarup and Sons.
Kapsaskis, Dionysios. 2018. “Translation in the creative industries: An introduction.” JoSTrans (29).
Katan, David. 2016. “Translation at the cross-roads: Time for the transcreational turn?” Perspectives 24 (3): 365–381. .
.Mangiron, Carmen, and Minako O'Hagan. 2006. “Video Games Localisation: Unleashing Imagination with Restricted Translation.” JoSTrans (6): 10–21.
Morón, Marián, and Elisa Calvo. 2018. “Introducing transcreation skills in translator training contexts: A situated project-based approach.” JoSTrans (29): 126–148.
Mukherjee, Sujit. 1997. “Transcreating Translation: An Indian Mode.” Kunapipi, 85–93.
Pedersen, Daniel. 2014. “Exploring the concept of transcreation – Transcreation as ‘more than translation’?” Cultus (7): 57–71.
. 2019. “Managing transcreation projects: An ethnographic study.” In Translation Practice in the Field: Current research on socio-cognitive processes, ed. by Hanna Risku, Regina Rogl, and Jelena Milosevic, 43–60. Amsterdam: John Benjamins.
Ribiero Pires Vieira, Else. 1999. “Liberating Calibans: Readings of Antropofagia and Haroldo de Campos’ Poetics of Transcreation.” In Post-Colonial Translation, ed. by Susan Bassnett, and Harish Trivedi, 95–113. London: Routledge.
Rike, Sissel Marie. 2013. “Bilingual corporate websites – from translation to transcreation?” JoSTrans (20): 68–85.
Sales, Salvador Dora. 2005. “Indian fiction in English as transcreation?” In Less Translated Languages, ed. by Albert Branchadell, and Lovell Margaret West, 189–206. Amsterdam: John Benjamins.
Sattler-Hovdar, Nina. 2019. Get Fit for the Future of Transcreation: A Handbook on How to succeed in an Undervalued Market. Independently published.
Gaballo, Viviana. 2012. “Exploring the boundaries of transcreation in specialized translation.” ESP Across Cultures (9): 95–113.
Kapsaskis, Dionysius (ed.). 2018. Translation in the creative industries. Special issue of JoSTrans, issue 29.
Katan, David, and Cinzia Spinzi (eds). 2014. Transcreation and the professions. Special issue of Cultus, issue 7.
Katan, David. 2016. “Translation at the cross-roads: Time for the transcreational turn?” Perspectives, 24 (3): 365–381.
Cited by (8)
Cited by eight other publications
Calò, Antonella, Davide Damiano Colella, Marco Longo, Priamo Tarantino, Antonella Longo & Marco Zappatore
2025. The eu-FAIRnews: A Preliminary Exploration of Bridging Disinformation and Digital Justice Through FAIR Data Practices in Online News Sources. In Advances in Conceptual Modeling [Lecture Notes in Computer Science, 14932], ► pp. 284 ff. 
Benetello, Claudia
2024. From Briefing to Voiceover Direction: The Transcreation Workflow in a Practitioner’s Experience. In New Perspectives in Media Translation, ► pp. 169 ff.
Dam, Helle V. & Karen Korning Zethsen
2024. Professionals’ views on the concepts of translation: the challenge of categorisation. The Translator 30:3 ► pp. 388 ff.
Spinzi, Cinzia
2024. Exploring Emotional Skills for Transcreation: Proactivity as Fostering Creativity in Digital Promotional Tourism Transcreations. In New Perspectives in Media Translation, ► pp. 229 ff.
Verplaetse, Heidi
2024. Transcreation as an Instance of Journalistic Transediting: A Case Study on Metaphors, Multi-word Ad hoc Neologisms and Headlines in Students’ Target Texts. In New Perspectives in Media Translation, ► pp. 199 ff.
Zetzsche, Jost
Campbell, Jessica Lynn & David Katan
2022. 2022 IEEE International Professional Communication Conference (ProComm), ► pp. 444 ff.
Carreira, Oliver
2022. Is transcreation a service or a strategy?. Babel. Revue internationale de la traduction / International Journal of Translation 68:4 ► pp. 498 ff.
This list is based on CrossRef data as of 6 january 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.