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Part of
Handbook of Translation Studies: Volume 5
Edited by Yves Gambier and Luc van Doorslaer
[Handbook of Translation Studies 5] 2021
► pp. 221–226

Transcreation

| University of Salento
Article outline
  • 1.Origins of the term
  • 2.Creativity and impact
  • 3.Collaboration and status
  • 4.Translator or transcreator?
  • References
  • Further essential reading
Published online: 16 September 2021
DOI logo
https://doi.org/10.1075/hts.5.tra19
References
Benetello, Claudia
2018 “When translation is not enough: Transcreation as a convention defying practice. A practitioner’s perspective.” JosTrans (29): 28–44.Google Scholar
Bernal Merino, Miguel
2006 “On the Translation of Video Games.” JoSTrans 22–36. Accessed November 14, 2020. [URL].Google Scholar
Chaume, Frederic
2018 “Is audiovisual translation putting the concept of translation up against the ropes?” JoSTrans (30): 84 104.Google Scholar
Cisneros, Odile
2012 “From Isomorphism to Cannibalism: The Evolution of Haroldo de Campos’s Translation Concepts.” TTR: Traduction, terminologie, rédaction 25 (2): 15–44. DOI logo.Google Scholar
Coleridge, Henry Nelson
(ed.) 2004 [1839] Coleridge’s Literary Remains. ebook. Vol. 4. Project Gutenberg. Accessed November 22, 2020. [URL].
Cook, Daniel J.
2008 “Leibniz on Creation: A Contribution to his Philosophical Theology” in Leibniz: What kind of Rationalist? Epistemology and the Unity of Science, ed. by Marcelo Dascal, 449–460. Springer. DOI logoGoogle Scholar
Gaballo, Viviana
2012 “Exploring the boundaries of transcreation in specialized translation.” ESP Across Cultures (9): 95–113.Google Scholar
Gambier, Yves, and Jeremy Munday
2014 “A Conversation between Yves Gambier and Jeremy Munday about transcreation and the Future of the Profession.” Cultus 7: 20–36.Google Scholar
Jahan, Rahmat
2004 Comparative Literature: A Case of Shaw and Bharatendu. New Delhi: Sarup and Sons.Google Scholar
Kapsaskis, Dionysios
2018 “Translation in the creative industries: An introduction.” JoSTrans (29).Google Scholar
Katan, David
2016 “Translation at the cross-roads: Time for the transcreational turn?” Perspectives 24 (3): 365–381. DOI logo.Google Scholar
Mangiron, Carmen, and Minako O'Hagan
2006 “Video Games Localisation: Unleashing Imagination with Restricted Translation.” JoSTrans (6): 10–21.Google Scholar
Morón, Marián, and Elisa Calvo
2018 “Introducing transcreation skills in translator training contexts: A situated project-based approach.” JoSTrans (29): 126–148.Google Scholar
Mukherjee, Sujit
1997 “Transcreating Translation: An Indian Mode.” Kunapipi, 85–93.Google Scholar
Pedersen, Daniel
2014 “Exploring the concept of transcreation – Transcreation as ‘more than translation’?” Cultus (7): 57–71.Google Scholar
2019 “Managing transcreation projects: An ethnographic study.” In Translation Practice in the Field: Current research on socio-cognitive processes, ed. by Hanna Risku, Regina Rogl, and Jelena Milosevic, 43–60. Amsterdam: John Benjamins. DOI logoGoogle Scholar
Ribiero Pires Vieira, Else
1999 “Liberating Calibans: Readings of Antropofagia and Haroldo de Campos’ Poetics of Transcreation.” In Post-Colonial Translation, ed. by Susan Bassnett, and Harish Trivedi, 95–113. London: Routledge.Google Scholar
Rike, Sissel Marie
2013 “Bilingual corporate websites – from translation to transcreation?” JoSTrans (20): 68–85.Google Scholar
Sales, Salvador Dora
2005 “Indian fiction in English as transcreation?” In Less Translated Languages, ed. by Albert Branchadell, and Lovell Margaret West, 189–206. Amsterdam: John Benjamins. DOI logoGoogle Scholar
Sattler-Hovdar, Nina
2019 Get Fit for the Future of Transcreation: A Handbook on How to succeed in an Undervalued Market. Independently published.Google Scholar

Further essential reading

Gaballo, Viviana
2012 “Exploring the boundaries of transcreation in specialized translation.” ESP Across Cultures (9): 95–113.Google Scholar
Kapsaskis, Dionysius
(ed.) 2018  Translation in the creative industries . Special issue of JoSTrans, issue 29.Google Scholar
Katan, David, and Cinzia Spinzi
(eds) 2014  Transcreation and the professions . Special issue of Cultus, issue 7.Google Scholar
Katan, David
2016 “Translation at the cross-roads: Time for the transcreational turn?” Perspectives, 24 (3): 365–381. DOI logoGoogle Scholar
Cited by

Cited by 3 other publications

Campbell, Jessica Lynn & David Katan
2022. 2022 IEEE International Professional Communication Conference (ProComm), ► pp. 444 ff. DOI logo
Carreira, Oliver
2022. Is transcreation a service or a strategy?. Babel. Revue internationale de la traduction / International Journal of Translation 68:4 ► pp. 498 ff. DOI logo
Zetzsche, Jost
2023. The very, very diverse world of translators. Digital Translation 10:1 ► pp. 121 ff. DOI logo

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