Image design and modification
An experimental project in transforming
This paper reports an experimental pedagogic investigation of design behaviour. The subjects were design students and they were required to modify an image on the basis of feedback from a target audience. Results showed a consistent improvement in performance of the image with successive modifications. The study also shows a progressive build-up of resistance on the part of subjects to further modifications of the image. The implications for design education and practice are discussed.
Published online: 01 January 1979
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