Article published In:
Information Design JournalVol. 1:2 (1979) ► pp.74–80
This paper reports an experimental pedagogic investigation of design behaviour. The subjects were design students and they were required to modify an image on the basis of feedback from a target audience. Results showed a consistent improvement in performance of the image with successive modifications. The study also shows a progressive build-up of resistance on the part of subjects to further modifications of the image. The implications for design education and practice are discussed.
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