Directional hospital signs as sociological data
The authors use some photographs of hospital signs to illustrate basic issues in the analysis of signs. They discuss the issues of quantity of data, of pragmatics, of the unity of 'disparate' data, of location, juxtaposition, and of sequence, showing the many ways in which sign reading is an embedded activity. The latter part of the paper discusses the possibility of generalising their analysis to other sig
Cited by 21 other publications
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