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Theme: Bertin; Conference: Vision +6
[Information Design Journal 10:1] 2001
► pp. 37–43

Jaques Bertin’s theory of graphics and its development and influence on multimedia cartography

Today, we can say that the graphic system of visual variables established and developed by Bertin represents an indispensable and universally recognized theory of the cartographic transcription of geographic information. Various cartographers have used and improved on Bertin’s System. In the age of automation, GIS and multimedia, initial results in adapting Bertin’s graphic system to the dynamic and also non-visual representation of information are now available. Today one can say that despite its fundamental character, Bertin’s theory has proven to be very adaptable and open towards innovation.

Keywords: Map design, Cartographic visualization, Visual variables, Multimedia cartography, Jacques Bertin, Theory of graphics
Published online: 1 May 2001
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https://doi.org/10.1075/idj.10.1.07koc
Cited by

Cited by 6 other publications

Bertin, Jacques
2011.  General Theory, from Semiology of Graphics . In The Map Reader, ► pp. 8 ff. DOI logo
Deeb, Rasha, Kristien Ooms & Philippe De Maeyer
2012. Typography in the Eyes of Bertin, Gender and Expertise Variation. The Cartographic Journal 49:2 ► pp. 176 ff. DOI logo
Dukalska-Hermut, Joanna & Ewelina Dziwak
2021. Data Journalism. Visualization of Data as a Remedy of Perception Problems of the Modern Reader. Zeszyty Prasoznawcze 64:1 (245) ► pp. 51 ff. DOI logo
Harvey, Francis & Eric Losang
2019. Bertin’s matrix concepts reconsidered: transformations of semantics and semiotics to support geovisualization use. Cartography and Geographic Information Science 46:2 ► pp. 152 ff. DOI logo
Li, Yun, Qing Zhu, Xiao Fu, Bin Feng, Mingwei Liu, Junxiao Zhang, Jun Zhu, Huagui He & Weijun Yang
2020. Semantic Visual Variables for Augmented Geovisualization. The Cartographic Journal 57:1 ► pp. 43 ff. DOI logo
Perkins, Chris
2003. Cartography: mapping theory. Progress in Human Geography 27:3 ► pp. 341 ff. DOI logo

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