User-interface design for air-travel booking

A case study of Sabre

Aaron Marcus | Aaron Marcus and Associates, Inc.

The paper explains the development of the Sabre air travel booking user-interface design during 19942000, which transformed a text-based, frame-oriented legacy system into a graphical version used by one-third of the worlds travel agents. The text comments on design explorations, issues, and resolutions.

Keywords: usability, user interface, appearance, design, development process, interaction, mental models, metaphors, navigation, Sabre, travel

Published online: 17 January 2003
https://doi.org/10.1075/idj.10.2.16mar

Cited by

Cited by 4 other publications

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Calabrese, Armando, Guendalina Capece, Francesca Di Pillo & Federico Martino

2014. Cultural adaptation of web design services as critical success factor for business excellence . Cross Cultural Management 21:2 ► pp. 172 ff.

Capece, Guendalina, Armando Calabrese, Francesca Di Pillo, Roberta Costa & Valentina Crisciotti

2013. The Impact of National Culture on E-commerce Acceptance: the Italian Case. Knowledge and Process Management 20:2 ► pp. 102 ff.

Marcus, Aaron

2015. In Mobile Persuasion Design [Human–Computer Interaction Series, ], ► pp. 1 ff.

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