Article published In:
Highlights of Vision Plus 12: Information Design - Achieving Measurable ResultsEdited by Lennart Strand and Peter Simlinger
[Information Design Journal 16:3] 2008
► pp. 250–258
This paper was originally given as a keynote presentation to the IIID Vision Plus 12 Conference held in Schwarzenberg, Vorarlberg, Austria in 2007. Presentations are not papers and in some respects they do not translate one into the other. I have edited it for this Journal as a stand-alone piece; at least that is my hope.
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