Rhetorical figures in TV commercials: The occurrence of schemes and tropes and their effects on commercial likeability

Cited by other publications

Burgers, Christian, Elly A. Konijn, Gerard J. Steen & Marlies A.R. Iepsma

2015. Making ads less complex, yet more creative and persuasive: the effects of conventional metaphors and irony in print advertising. International Journal of Advertising 34:3 ► pp. 515 ff.

van Enschot, Renske & Hans Hoeken

2015. The Occurrence and Effects of Verbal and Visual Anchoring of Tropes on the Perceived Comprehensibility and Liking of TV Commercials. Journal of Advertising 44:1 ► pp. 25 ff.

Van Stee, Stephanie K.

2018. Meta-Analysis of the Persuasive Effects of Metaphorical vs. Literal Messages. Communication Studies 69:5 ► pp. 545 ff.

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