Rhetorical figures in TV commercials: The occurrence of schemes and tropes and their effects on commercial likeability
Published online: 28 October 2010
https://doi.org/10.1075/idj.18.2.04ens
https://doi.org/10.1075/idj.18.2.04ens
Cited by
Cited by other publications
Burgers, Christian, Elly A. Konijn, Gerard J. Steen & Marlies A.R. Iepsma
van Enschot, Renske & Hans Hoeken
Van Stee, Stephanie K.
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