Article published in:
Information Design Journal
Vol. 18:2 (2010) ► pp.
Cited by

Cited by other publications

Burgers, Christian, Elly A. Konijn, Gerard J. Steen & Marlies A.R. Iepsma
2015. Making ads less complex, yet more creative and persuasive: the effects of conventional metaphors and irony in print advertising. International Journal of Advertising 34:3  pp. 515 ff. Crossref logo
van Enschot, Renske & Hans Hoeken
2015. The Occurrence and Effects of Verbal and Visual Anchoring of Tropes on the Perceived Comprehensibility and Liking of TV Commercials. Journal of Advertising 44:1  pp. 25 ff. Crossref logo
Van Stee, Stephanie K.
2018. Meta-Analysis of the Persuasive Effects of Metaphorical vs. Literal Messages. Communication Studies 69:5  pp. 545 ff. Crossref logo

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