2. The influence of scientese on ad credibility and ad liking: a cross-cultural investigation of ads for beauty products

Cited by 1 other publications

ÇAM, Mehmet Safa

2021. Hooking Consumers with Stories: Sequential Mediation Analyses On Ad Credibility and Purchase Intentions. Erciyes İletişim Dergisi 8:1 ► pp. 1 ff.

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