Article published In:
Information Design Journal
Vol. 19:2 (2011) ► pp.92102
Cited by

Cited by 1 other publications

ÇAM, Mehmet Safa
2021. Hooking Consumers with Stories: Sequential Mediation Analyses On Ad Credibility and Purchase Intentions. Erciyes İletişim Dergisi 8:1  pp. 1 ff. DOI logo

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