Information design and multimodality
New possibilities for engagement across theory and practice
Despite a long association between information design and semiotics, connections remain limited in many respects. This contribution argues that one reason for this is the traditionally weak connection between semiotics and empirical methods. To counter this, a model of multimodal communication is introduced in which theoretical description and empirical research are tightly bound methodologically. Several illustrations of the relevance of the model for information design are offered.
Keywords: multimodality, semiotics, empirical methods
Published online: 22 October 2020
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