Article published in:
Information Design Journal
Vol. 25:3 (2019) ► pp. 301–307

Designing animated information graphics

Challenges and opportunities

Animated graphics are a potentially powerful way to communicate information about subject matter involving change over time. However, their design currently relies largely on intuition and approaches applicable to static graphics. This article introduces a principled and empirically validated alternative that offers significantly better communicative effectiveness than conventional animation designs.
Keywords: animated graphics, information design, effective communication
Published online: 22 October 2020
https://doi.org/10.1075/idj.25.3.07low
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