Article published In:
Information Design JournalVol. 4:3 (1986) ► pp.179–189
Reading semiotics
This paper presents a general and non-technical overview of semiotics and its recent history. The importance of Peirce and Saussure as founding fathers of contemporary semiotics is discussed and the debate they precipitated is mapped out including some of the peculiar characteristics of semiotics as a field of study. Some advice is given on how to read semiotic research, emphasising its contribution as an art rather than as a science. Some emphasis is placed on the specific contribution of semiotics to our understanding of the political nature of all communication.
Cited by (7)
Cited by seven other publications
Balzhiser, Deborah, Charise Pimentel & Amanda Scott
2019. Matters of Form: Questions of Race, Identity, Design, and the U.S. Census. Technical Communication Quarterly 28:1 ► pp. 3 ff. 
Bateman, John A.
Hagan, Susan
2019. Illustrators. In A Companion to Illustration, ► pp. 161 ff.
Sless, David
Gallagher, Victoria J., Kelly Norris Martin & Magdy Ma
2011. Visual Wellbeing: Intersections of Rhetorical Theory and Design. Design Issues 27:2 ► pp. 27 ff.
Ding, Dan
1998. Marxism, Ideology, Power and Scientific and Technical Writing. Journal of Technical Writing and Communication 28:2 ► pp. 133 ff.
Brasseur, L.E. & T.L. Thompson
1995. Gendered ideologies: cultural and social contexts for illustrated medical manuals in Renaissance England. IEEE Transactions on Professional Communication 38:4 ► pp. 204 ff.
This list is based on CrossRef data as of 3 july 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.