Redesigning a telephone bill
This is a case study of a telephone bill redesign project in a collaborative effort, a linguist a graphic designer and an executive manager developed and tested new telephone bill solutions to improve customer comprehension and satisfaction with a very familiar yet complex document The project resulted in an improved document for the telephone company while raising important questions for future research into the nature of how people interact with routine documents in terms of preference, comprehension and use.
Cited by (3)
Cited by three other publications
MARKEL, MIKE
1995.
Using Desing Principles to Teach Technical Communication.
Journal of Business and Technical Communication 9:2
► pp. 206 ff.
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MIREL, BARBARA, SUSAN FEINBERG & LEIF ALLMENDINGER
1995.
Collaboration between Writers and Graphic Designers in Documentation Projects.
Journal of Business and Technical Communication 9:3
► pp. 259 ff.
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KOSTELNICK, CHARLES
1994.
From Pen to Print:.
Journal of Business and Technical Communication 8:1
► pp. 91 ff.
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