Vol. 6:1 (1990) ► pp.45–66
Redesigning a telephone bill
This is a case study of a telephone bill redesign project in a collaborative effort, a linguist a graphic designer and an executive manager developed and tested new telephone bill solutions to improve customer comprehension and satisfaction with a very familiar yet complex document The project resulted in an improved document for the telephone company while raising important questions for future research into the nature of how people interact with routine documents in terms of preference, comprehension and use.
https://doi.org/10.1075/idj.6.1.03kel
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