The differing behavior of loanwords in the Spanish of technology
and of fashion and beauty
This comparative study of loanwords in the language
of technology and of fashion and beauty in Spanish shows that their
behavior is starkly different in these semantic fields. Data from
Spanish language web pages show that lexical borrowing is more
frequent in fashion than in technology, borrowability of parts of
speech varies across these fields, technology loanwords are almost
exclusively Anglicisms but in fashion they come also from other
languages and have a more complex etymology, there is greater
morphological integration among technology than fashion loanwords,
and borrowing in technology is often accompanied by a kind of
metalinguistic commentary that reflects attitudes and beliefs that
is not seen in the fashion data.
Article outline
- 1.Introduction
- 2.Background
- 2.1Loanwords
- 2.2Technology loanwords
- 2.3Loanwords in fashion and beauty
- 3.Methodology
- 4.Results
- 5.Discussion
- 5.1Loanword etymology
- 5.2Morphological integration
- 5.3Metalinguistic commentary
- 6.Conclusion
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References
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Appendix