Iconicity in Brand Names

Cited by 9 other publications

Bergien, Angelika

2021. Multicultural Aspects of Names and Naming Reflected in German Brands. In Names and Naming, ► pp. 345 ff.

Hornikx, Jos, Frank van Meurs & Marianne Starren

2007. An Empirical Study of Readers' Associations with Multilingual Advertising: The Case of French, German and Spanish in Dutch Advertising. Journal of Multilingual and Multicultural Development 28:3 ► pp. 204 ff.

Mack, Oliver

2003. Allgemeines Netzwerkmodell. In Konfiguration und Koordination von Unternehmungsnetzwerken, ► pp. 123 ff.

Mompeán-Guillamón, Pilar

2015. Sound Symbolism and Pronunciation Teaching: a Preliminary Study. In Investigating English Pronunciation, ► pp. 243 ff.

Pelclová, Jana

2018. Chapter 12. Iconicity in independent noun phrases in print advertising. In Persuasion in Public Discourse [Discourse Approaches to Politics, Society and Culture, 79], ► pp. 281 ff.

Przymus, Steve Daniel & Alan Thomas Kohler

2018. SIGNS: Uncovering the mechanisms by which messages in the linguistic landscape influence language/race ideologies and educational opportunities. Linguistics and Education 44 ► pp. 58 ff.

Shibata, Ayako

2017. The role of iconicity in package design. In Dimensions of Iconicity [Iconicity in Language and Literature, 15],

Shibata, Ayako

2020. Iconicity in branding. In Operationalizing Iconicity [Iconicity in Language and Literature, 17], ► pp. 246 ff.

Yusra, Kamaludin, Yuni Budi Lestari & Yulia Juwaeriah

2023. Commodification of English and English-like structures in shop names in Lombok Island, Indonesia. Multilingua 42:2 ► pp. 215 ff.

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