Chapter published in:Talking about Food: The social and the global in eating communities
Edited by Sofia Rüdiger and Susanne Mühleisen
[IMPACT: Studies in Language, Culture and Society 47] 2020
► pp. 15–34
How less means more in the comments section of vegan food blogs
Exgredients such as gluten-free and extreme case formulations
Recipes in (vegan) food blogs are often advertised as not having certain ingredients such as gluten or refined sugar. In the comments sections of posts topicalising such exgredients (linguistically, no-X constructions like soy-free or no nuts), extreme case formulations (e.g. always or entirely) are employed to (a) construct the urgency of a request for an alternative, (b) index the liability and safety of a suggestion for an alternative as expert advice, (c) construct alternatives as rare and precious finds to share with the community, and (d) compliment the blogger.
Published online: 18 June 2020
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