Part of
Talking about Food: The social and the global in eating communitiesEdited by Sofia Rüdiger and Susanne Mühleisen
[IMPACT: Studies in Language, Culture and Society 47] 2020
► pp. 15–34
Recipes in (vegan) food blogs are often advertised as not having certain ingredients such as gluten or refined sugar. In the comments sections of posts topicalising such exgredients (linguistically, no-X constructions like soy-free or no nuts), extreme case formulations (e.g. always or entirely) are employed to (a) construct the urgency of a request for an alternative, (b) index the liability and safety of a suggestion for an alternative as expert advice, (c) construct alternatives as rare and precious finds to share with the community, and (d) compliment the blogger.