Chapter published in:Talking about Food: The social and the global in eating communities
Edited by Sofia Rüdiger and Susanne Mühleisen
[IMPACT: Studies in Language, Culture and Society 47] 2020
► pp. 79–98
Language in transnational communities of consumption
Indexical functions of English in Third Wave Coffee Culture
In this chapter, I discuss ethnographic and interview data on language ideologies regarding English in a transnational cultural setting that is based on the production and consumption of specialty coffee. In the terminology of the setting, the community is referred to as Third Wave Coffee Culture and the chapter introduces its history and cultural ideologies before analyzing language-related data from its localization in Berlin. Main results are that in this specific setting, English indexes belonging to the cultural community of Third Wave Coffee Culture, irrespective of the national background of speakers, which is tied to the construction of transnational (post-)class positioning. The study overall emphasizes the relevance of studying language use in communities based on consumption in late capitalism.
Published online: 18 June 2020
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Cited by 2 other publications
Curran, Nathaniel Ming & Michael Chesnut
This list is based on CrossRef data as of 10 may 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.