Table of contents
Chapter 1.Introduction: Food and talk in social life
1
Lifestylization and the global
Chapter 2.How less means more in the comments section of vegan food blogs:
Exgredients such as gluten-free and extreme case
formulations
15
Chapter 3.The moral taste of food: A discourse analysis of social media discussions
about vegetarianism and veganism
35
Chapter 4.The local and the global in airline food
57
Chapter 5.Language in transnational communities of consumption: Indexical functions
of English in Third Wave Coffee Culture
79
Chapter 6.Craft beer and linguistic lifestyle emblematization
99
Mediatization and identity
Chapter 7.(Un)healthy food discourses: The contradictory roles of health in food
discourses and identities in the production of a TV show about food
125
Chapter 8.Dinner for One: The use of language in eating shows on YouTube
145
Chapter 9.“Tell me about food and I tell you who you are”: Expert identity in
intercultural food discourse via Skype
167
Chapter 10.Formality and informality in cooking shows: Paula Deen and the
development of a genre
189
Enculturation and localization
Chapter 11.A rich sauce of comedy: Talking and laughing about Italian food in
digital spaces
211
Chapter 12.Naming practices in Singapore’s hawker centres: Echoes of
itineracy
235
Chapter 13.Naming food in English in multilingual Cameroon
257
Index food and food names
277
Subject index
281
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