In recent years, eSports, online gaming, and live computer game streaming have grown into a global, multi-million dollar industry.
In the context of online gaming, however, there is a prevailing moral order (Kádár 2017) that allows and perhaps even encourages impoliteness against female gamers, positioning them as inferior,
unwelcome, or peripheral. Drawing from a corpus of over 150 hours of live game streams and concurrent open-forum chat, this paper
identifies rituals and tropes (such as spam and banter) that reinforce gendered practices as they relate to the moral order in the
online gaming setting. It then explores strategies used by one female gamer to manipulate the expectations of the online
gaming medium and its hegemonic notions of femininity. In this way, she can resist a moral order which positions her as disempowered, and thereby
gain social capital within the community.
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Cited by
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Björkenfeldt, Oscar & Linnea Gustafsson
2023. Impoliteness and morality as instruments of destructive informal social control in online harassment targeting Swedish journalists. Language & Communication 93 ► pp. 172 ff.
Dutt, Scott & Sage Graham
2023. Video, talk and text: How do parties communicate coherently across modalities in live videostreams?. Discourse, Context & Media 55 ► pp. 100726 ff.
Ferenčík, Milan
2020. Politeness and social change: The metapragmatics of Slovakia's 2018 ʽdecent revolutionʼ. Journal of Pragmatics 169 ► pp. 165 ff.
Johnson, Mark R
2022. Humour and Comedy in Digital Game Live Streaming. New Media & Society► pp. 146144482210951 ff.
2023. Networked Responses to Networked Harassment? Creators’ Coordinated Management of “Hate Raids” on Twitch. Social Media + Society 9:2 ► pp. 205630512311796 ff.
Messerli, Thomas C. & Miriam A. Locher
2024. Responding to subtitled K-drama: Artefact-orientation in timed comments. Discourse, Context & Media 58 ► pp. 100756 ff.
2020. Bonding across Chinese social media. Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA) 30:3 ► pp. 431 ff.
This list is based on CrossRef data as of 31 march 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.