Article published In:
Pragmatics, Humour and the InternetEdited by Francisco Yus
[Internet Pragmatics 4:1] 2021
► pp. 131–149
Edited by Francisco Yus
[Internet Pragmatics 4:1] 2021
► pp. 131–149
Incongruity-resolution humorous strategies in image macro memes
In previous research (Yus 2016, 2017), a classification of jokes was proposed depending on how the humorous incongruity-resolution strategy was achieved. Twelve cases were isolated resulting from the combination of several parameters: (1) a differentiation between discourse-based incongruities and frame-based incongruities; (2) the location of the incongruity-triggering element (setup or punchline); and (3) three types of resolution: discourse-, frame- and implication-based. This paper proposes a similar taxonomy of incongruity-resolution patterns for a specific type of internet discourse: the image macro meme. The resulting seven-case taxonomy inherits some of the features of that were proposed for verbal jokes, albeit exhibiting the extent to which the image plays a specific role in the successful meme-centred humorous strategy.
Article outline
- 1.Incongruity-resolution strategy in verbal jokes
- 2.(Image macro) memes
- 3.Incongruity-resolution patterns in image macro memes
- 3.1Frame-based incongruity where the image plays no role in the IR strategy
- 3.2Frame-based incongruity where the image aids in the IR strategy
- 3.3Frame-based incongruity where the image is essential in the IR strategy
- 3.4Discourse-image based incongruity (the image is essential)
- 3.5Discourse-based incongruity where the image plays no role in the IR strategy
- 3.6Discourse-based incongruity where the image aids in the IR strategy
- 3.7Discourse-based incongruity where the image is essential in the IR strategy
- 4.Concluding remarks
- Notes
-
References
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Cited by
Cited by 1 other publications
Vásquez, Camilla & Erhan Aslan
2021. “Cats be outside, how about meow”: Multimodal humor and creativity in an internet meme. Journal of Pragmatics 171 ► pp. 101 ff. 
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