Incongruity-resolution humorous strategies in image macro memes
In previous research (Yus 2016
), a classification of jokes was proposed depending on how the humorous incongruity-resolution strategy was achieved. Twelve cases were isolated resulting from the combination of several parameters: (1) a differentiation between discourse-based incongruities
and frame-based incongruities
; (2) the location of the incongruity-triggering element (setup or punchline); and (3) three types of resolution: discourse-, frame- and implication-based. This paper proposes a similar taxonomy of incongruity-resolution patterns for a specific type of internet discourse: the image macro meme. The resulting seven-case taxonomy inherits some of the features of that were proposed for verbal jokes, albeit exhibiting the extent to which the image plays a specific role in the successful meme-centred humorous strategy.
- 1.Incongruity-resolution strategy in verbal jokes
- 2.(Image macro) memes
- 3.Incongruity-resolution patterns in image macro memes
- 3.1Frame-based incongruity where the image plays no role in the IR strategy
- 3.2Frame-based incongruity where the image aids in the IR strategy
- 3.3Frame-based incongruity where the image is essential in the IR strategy
- 3.4Discourse-image based incongruity (the image is essential)
- 3.5Discourse-based incongruity where the image plays no role in the IR strategy
- 3.6Discourse-based incongruity where the image aids in the IR strategy
- 3.7Discourse-based incongruity where the image is essential in the IR strategy
- 4.Concluding remarks
“ ‘I has seen image macros!’: Advice Animal memes as visual-verbal jokes
.” International Journal of Communication
Nissenbaum, Asaf, and Limor Shifman
“Internet memes as contested cultural capital: The case of 4chan’s /b/ board
.” New Media & Society
Segev, Elad, Asaf Nissenbaum, Nathan Stolero, and Limor Shifman
“Families and networks of Internet memes: The relationship between cohesiveness, uniqueness, and quiddity concreteness
.” Journal of Computer-Mediated Communication
2014 Memes in Digital Culture
. Cambridge, MA: The MIT Press.
Suls, Jerry M.
“A two-stage model for the appreciation of jokes and cartoons: An information-processing analysis
.” In The Psychology of Humor: Theoretical Perspectives and Empirical Issues
, ed. by Jeffrey H. Goldstein
, and Paul E. McGhee
, 81–100. New York: Academic Press.
“Cognitive and disparagement theories of humour: A theoretical and empirical synthesis
.” In It’s a Funny Thing, Humour
, ed. by Antony J. Chapman
, and Hugh C. Foot
, 41–45. Oxford: Pergamon Press.
“Cognitive processes in humor appreciation
.” In Handbook of Humor Research. Vol. 1, Basic Issues
, ed. by Paul E. McGhee
, and Jeffrey H. Goldstein
, 39–57. New York: Springer-Verlag.
“Binders full of LOLitics: Political humour, internet memes, and play in the 2012 US Presidential Election (and beyond)
.” European Journal of Humour Research
“Incongruity-resolution cases in jokes
Cited by 1 other publications
Vásquez, Camilla & Erhan Aslan
. “Cats be outside, how about meow”: Multimodal humor and creativity in an internet meme
. Journal of Pragmatics
pp. 101 ff.
This list is based on CrossRef data as of 27 april 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.