Adams, Angela Rae
2013 “Mobile advertising.” MA Thesis, The University of Texas at Austin.
Ashley, Christy, and Tracy Tuten
2015 “Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.” Psychology & Marketing 32(1): 15–27. CrossrefGoogle Scholar
Banerjee, Syagnik, Shichun Xu, and Scott D. Johnson
2021 “How does location based marketing affect mobile retail revenues? The complex interplay of delivery tactic, interface mobility and user privacy.” Journal of Business Research 1301: 398–404. CrossrefGoogle Scholar
Barger, Victor, James W. Peltier, and Don E. Schultz
2016 “Social media and consumer engagement: A review and research agenda.” Journal of Research in Interactive Marketing 10(4): 268–287. CrossrefGoogle Scholar
Barreto, Ana Margarida, and Diogo Ramalho
2019 “The impact of involvement on engagement with brand posts.” Journal of Research in Interactive Marketing 13(3): 277–301. CrossrefGoogle Scholar
Bauer, Christine, and Christine Strauss
2016 “Location-based advertising on mobile devices: A literature review and analysis.” Management Review Quarterly 661: 159–194. CrossrefGoogle Scholar
Brodie, Roderick J., Ana Ilic, Biljana Juric, and Linda Hollebeek
2013 “Consumer engagement in a virtual brand community: An exploratory analysis.” Journal of Business Research 661: 105–114. CrossrefGoogle Scholar
Bruner, Gordon C., and Anand Kumar
2000 “Web commercials and advertising hierarchy-of-effects.” Journal of Advertising Research 40(1/2): 35–42. CrossrefGoogle Scholar
2007 “Attitude toward location-based advertising.” Journal of Interactive Advertising 7(2): 3–15. CrossrefGoogle Scholar
Chan-Olmsted, Sylvia, and Lisa-Charlotte Wolter
2018 “Emotional engagement in a new marketing communication environment.” In The Handbook of Communication Engagement, ed. by Kim A. Johnston, and Maureen Taylor, 421–437. Hoboken: John Wiley & Sons. CrossrefGoogle Scholar
Chen, Huang, and Yoon-Joo Lee
2018 “Is Snapchat a good place to advertise? How media characteristics influence college-aged young consumers’ receptivity of Snapchat advertising.” International Journal of Mobile Communications 16(6): 697–714. CrossrefGoogle Scholar
Chen, Peng-Ting, Joe Z. Cheng, Ya-Wen Yu, and Pei-Hung Ju
2014 “Mobile advertising setting analysis and its strategic implications.” Technology in Society 391: 129–141. CrossrefGoogle Scholar
Chen, Yi-Ru Regina
2018 “Consumer engagement in social media in China.” In The Handbook of Communication Engagement, ed. by Kim A. Johnston, and Maureen Taylor, 475–489. Hoboken: John Wiley & Sons. CrossrefGoogle Scholar
Chi, Hsu-Hsien
2011 “Interactive digital advertising vs. virtual brand community: Exploratory study of user motivation and social media marketing responses in Taiwan.” Journal of Interactive Advertising 12(1): 44–61. CrossrefGoogle Scholar
Chu, Shu-Chuan, and Juran Kim
2018 “The current state of knowledge on electronic word-of-mouth in advertising research.” International Journal of Advertising 37(1): 1–13. CrossrefGoogle Scholar
Çiçek, Mesut, Irem Eren-Erdoǧmuş, and Ikram Daştam
2018 “How to increase the awareness of in-app mobile banner ads: Exploring the roles of banner location, application type and orientation.” International Journal of Mobile Communications 16(2): 153–166. CrossrefGoogle Scholar
Clark, Melissa, Hulda G. Black, and Kimberly Judson
2017 “Brand community integration and satisfaction with social media sites: A comparative study.” Journal of Research in Interactive Marketing 11(1): 39–55. CrossrefGoogle Scholar
Crabill, Scott L.
2010 “Situating social identity through language convergence in online groups.” In Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends, ed. by Tatyana Dumova, and Richard Fiordo, 315–326. Hershey: Information Science Reference. CrossrefGoogle Scholar
Dafonte, Alberto
2014 “Claves de la publicidad viral. De la motivación a la emoción en los vídeos más compartidos [The key elements of viral advertising: From motivation to emotion in the most shared videos].” Comunicar 431: 199–207. CrossrefGoogle Scholar
Dafonte-Gómez, Alberto, María-Isabel Míguez-González, and Juan-Manuel Corbacho-Valencia
2020 “Viral dissemination of content in advertising: Emotional factors to reach consumers.” Communication & Society 33(1): 107–120. CrossrefGoogle Scholar
de Sa, Marco, Vidhya Navalpakkam, and Elizabeth F. Churchill
2013 “Mobile advertising: Evaluating the effects of animation, user and content relevance.” In Proceedings of CHI 2013, 2487–2496. Paris: ACM. CrossrefGoogle Scholar
Dobele, Angela, Adam Lindgreen, Michael Beverland, Joëlle Vanhamme, and Robert van Wijk
2007 “Why pass on viral messages? Because they connect emotionally.” Business Horizons 501: 291–304. CrossrefGoogle Scholar
Dolan, Rebecca, Jodie Conduit, Catherine Frethey-Bentham, John Fahy, and Steve Goodman
2019 “Social media engagement Behavior: A framework for engaging customers through social media content.” European Journal of Marketing 53(10): 2213–2243. CrossrefGoogle Scholar
Eugeni, Ruggero
2019 “The post-advertising condition: A socio-semiotic and semio-pragmatic approach to algorithmic capitalism.” In Social Computing and Social Media: Communication and Social Communities, ed. by Gabriele Meiselwitz, 291–302. Cham: Springer. CrossrefGoogle Scholar
Florenthal, Bela
2019 “Young consumers’ motivational drivers of brand engagement behavior on social media sites: A synthesized U&G and TAM framework.” Journal of Research in Interactive Marketing 13(3): 351–391. CrossrefGoogle Scholar
Gao, Qin, Pei-Luen Patrick Rau, and Gavriel Salvendy
2010 “Measuring perceived interactivity of mobile advertisements.” Behaviour & Information Technology 29(1): 35–44. CrossrefGoogle Scholar
Garrido-Moreno, Aurora, Nigel Lockett, and Víctor García-Morales
2018 “Social media use and customer engagement.” In Encyclopedia of Information Science and Technology (4th edn.), vol. VIII1, ed. by Mehdi Khosrow-Pour, 5775–5785. Hershey: IGI Global. CrossrefGoogle Scholar
Gómez, Mar, Carmen Lopez, and Arturo Molina
2019 “An integrated model of social media brand engagement.” Computers in Human Behavior 961: 196–206. CrossrefGoogle Scholar
Goyal, Nitesh, Marc Bron, Mounia Lalmas, Andrew Haines, and Henriette Cramer
2018 “Designing for mobile experience beyond the native ad click: Exploring landing page presentation style and media usage.” Journal of the Association for Information Science and Technology 69(7): 913–923. CrossrefGoogle Scholar
Habibi, Mohammad Reza, Michel Laroche, and Marie-Odile Richard
2014 “Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities.” International Journal of Information Management 341: 123–132. CrossrefGoogle Scholar
Hatzithomas, Leonidas, Christina Boutsouki, Vassilis Pigadas, and Yorgos Zotos
2016 “PEER: Looking into consumer engagement in e-WOM through social media.” In Advances in Advertising Research, vol. 6, The Digital, the Classic, the Subtle, and the Alternative, ed. by Peeter Verlegh, Hilde Voorveld, and Martin Eisend, 11–24. Berlin: Springer Gabler. CrossrefGoogle Scholar
Hennig-Thurau, Thorsten, Kevin P. Gwinner, Gianfranco Walsh, and Dwayne D. Gremler
2004 “Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?Journal of Interactive Marketing 18(1): 38–52. CrossrefGoogle Scholar
Hinson, Robert, Henry Boateng, Anne Renner, and John Paul Basewe Kosiba
2019 “Antecedents and consequences of customer engagement on Facebook: An attachment theory perspective.” Journal of Research in Interactive Marketing 13(2): 204–226. CrossrefGoogle Scholar
Hofstede, Geert
2001Culture’s Consequences: Comparing Values, Behaviours, Institutions, and Organizations Across Nations (2nd edn.). Thousand Oaks: Sage.Google Scholar
Hsu, Li-Chun
2019 “Investigating the brand evangelism effect of community fans on social networking sites. Perspectives on value congruity.” Online Information Review 43(5): 842–866. CrossrefGoogle Scholar
Huete-Alcocer, Nuria
2017 “A literature review of word of mouth and electronic word of mouth: Implications for consumer behavior.” Frontiers in Psychology 81: 1256. CrossrefGoogle Scholar
Hühn, Arief Ernst, Paul Ketelaar, Vassilis-Javed Khan, Andrés Lucero, Marnix van Gisbergen, and Hans Bouwknegt
2012 “Ad intrusiveness of location-based advertising -A virtual reconstruction.” In Advances in Advertising Research, vol. 3, Current Insights and Future Trends, ed. by Martin Eisend, Tobias Langner, and Shintaro Okazaki, 191–207. Cham: Springer. CrossrefGoogle Scholar
Hühn, Arief Ernst, Vassilis-Javed Khan, Paul Ketelaar, Jonathan van’t Riet, Ruben Konig, Esther Rozendaal, Nikolaos Batalas, and Panos Markopoulos
2017 “Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value.” Computers in Human Behavior 731: 659–668. CrossrefGoogle Scholar
Kaur, Harsandaldeep, Mandakini Paruthi, Jamidul Islam, and Linda D. Hollebeek
2020 “The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities.” Telematics and Informatics 461, 101321. CrossrefGoogle Scholar
Kaur, Puneet, Amandeep Dhir, Risto Rajala, and Yogesh Dwivedi
2018 “Why people use online social media brand communities: A consumption value theory perspective.” Online Information Review 42(2): 205–221. CrossrefGoogle Scholar
Keller, Punam Anand, and Lauren G. Block
1997 “Vividness effects: A resource-matching perspective.” Journal of Consumer Research 24(3): 295–304. CrossrefGoogle Scholar
Kini, Ranjan B., and Reima Suomi
2018 “Changing attitudes toward location-based advertising in the USA and Finland.” Journal of Computer Information Systems 58(1): 66–78. CrossrefGoogle Scholar
Kleine-Kalmer, Barbara
2016Brand Page Attachment: An Empirical Study on Facebook Users’ Attachment to Brand Pages. Berlin: Springer Gabler. CrossrefGoogle Scholar
Krugman, Dean M., Glen T. Cameron, and Candace McKearney White
1995 “Visual attention to programming and commercials: The use of in-home observations.” Journal of Advertising 24(1): 1–12. CrossrefGoogle Scholar
Kurtz, Oliver T., Bernd W. Wirtz, and Paul F. Langer
2021 “An empirical analysis of location-based mobile advertising —Determinants, success factors, and moderating effects.” Journal of Interactive Marketing 541: 69–85. CrossrefGoogle Scholar
Lee, Jieun, and Ilyoo B. Hong
2016 “Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity.” International Journal of Information Management 36(3): 360–373. CrossrefGoogle Scholar
Lee, Mira, and Seounmi Youn
2009 “Electronic word of mouth (eWom): How ewom platforms influence consumer product judgement.” International Journal of Advertising 28(3): 473–499. CrossrefGoogle Scholar
Lee, Sangmee, Ki Joon Kim, and Shyam Sundar
2015 “Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes.” Computers in Human Behavior 511: 336–343. CrossrefGoogle Scholar
Lima, Vitor Moura, Hélio Arthur Reis Irigaray, and Carlos Lourenco
2019 “Consumer engagement on social media: Insights from a virtual brand community.” Qualitative Market Research 22(1): 14–32. CrossrefGoogle Scholar
Lin, Trisha T. C., and John Robert Bautista
2020 “Content-related factors influence perceived value of location-based mobile advertising.” Journal of Computer Information Systems 60(2): 184–193. CrossrefGoogle Scholar
Liu, Linlin, Renjing Liu, Matthew Lee, and Jiawen Chen
2019 “When will consumers be ready? A psychological perspective on consumer engagement in social media brand communities.” Internet Research 29(4): 704–724. CrossrefGoogle Scholar
Lyu, Jewon, and Heejin Lim
2018 “The role of sense of community in brand online social networking.” International Journal of Web Based Communities 14(2): 149–171. CrossrefGoogle Scholar
Manero Richar, Elvira
2022 “Los memes. (Re)contextualizaciones y reacciones en el discurso corporativo en Twitter [Memes: (Re)contextualisations and reactions in the corporate discourse on Twitter].” In Interactividad en modo humorístico: Géneros orales, escritos y tecnológicos [Interactivity in Humorous Mode: Oral, Written and Technological Genres], ed. by Leonor Ruiz Gurillo, 37–82. Madrid: Iberoamericana Vervuert.Google Scholar
Martí, José, Enrique Bigné, and Antonio Hyder
2014 “Brand engagement.” In The Routledge Companion to the Future of Marketing, ed. by Luiz Moutinho, Enrique Bigné, and Ajay K. Manrai, 250–267. Abingdon: Routledge. CrossrefGoogle Scholar
Maslowska, Ewa, Edward C. Malthouse, and Tom Collinger
2017 “How customers engage with brands: A new framework.” In Advances in Advertising Research, vol. 71, Bridging the Gap between Advertising Academia and Practice, ed. by George Christodoulides, Anastasia Stathopoulou, and Martin Eisend, 231–243. Berlin: Springer Gabler. CrossrefGoogle Scholar
Mondal, Jalaluddin, and Somnath Chakrabarti
2019 “Emerging phenomena of the branded app: A systematic literature review, strategies, and future research directions.” Journal of Interactive Advertising 19(2): 148–167. CrossrefGoogle Scholar
Nesamoney, Diaz
2015Personalized Digital Advertising: How Data and Technology Are Transforming How We Market. Old Tappan, NJ.: Paul Boger.Google Scholar
Okazaki, Shintaro
2009 “Social influence model and electronic word of mouth: PC versus mobile Internet.” International Journal of Advertising 28(3): 439–472. CrossrefGoogle Scholar
Öztürk, Özgürol, and Kerem Rizvanoğlu
2017 “M-commerce usability: An explorative study on Turkish Private shopping apps and mobile sites.” In Design, User Experience, and Usability: Web, Mobile, and Product Design, ed. by Aaron Marcus, 623–630. Cham: Springer. CrossrefGoogle Scholar
Park, Haseon, Soojung Kim, and Joonghwa Lee
2020 “Native advertising in mobile applications: Thinking styles and congruency as moderators.” Journal of Marketing Communications 26(6): 575–595. CrossrefGoogle Scholar
Park, Taezoon, Rashmi Shenoya, and Gavriel Salvendy
2008 “Effective advertising on mobile phones: A literature review and presentation of results from 53 case studies.” Behaviour & Information Technology 27(5): 355–373. CrossrefGoogle Scholar
Parks, Malcolm R.
2011 “Social network sites as virtual communities.” In A Networked Self: Identity, Community, and Culture on Social Network Sites, ed by. Zizi Papacharissi, 105–123. Abingdon: Routledge.Google Scholar
Petrescu, Maria
2014Viral Marketing and Social Networks. New York: Business Expert Press.Google Scholar
Sanz-Blas, Silvia, Carla Ruiz-Mafé, and José Martí-Parreño
2015 “Message-driven factors influencing opening and forwarding of mobile advertising messages.” International Journal of Mobile Communications 13(4): 339–357. CrossrefGoogle Scholar
Schröder, Tilman
2017 “Aspects of advertising language online.” In Manual of Romance Languages in the Media, ed. by Kristina Bedijs, and Christiane Maaß, 110–130. Berlin: De Gruyter. CrossrefGoogle Scholar
Simpson, Paul
2001 “ ‘Reason’ and ‘tickle’ as pragmatic constructs in the discourse of advertising.” Journal of Pragmatics 33(4): 589–607. CrossrefGoogle Scholar
Smith, Andrew N., Eileen Fischer, and Chen Yongjian
2012 “How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?Journal of Interactive Marketing 26(2): 102–113. CrossrefGoogle Scholar
Sperber, Dan, and Deirdre Wilson
1995Relevance: Communication and Cognition (2nd edn.). Oxford: Blackwell.Google Scholar
Teixeira, Thales S.
2012 “The new science of viral ads.” Harvard Business Review, March 2012, 25–27.Google Scholar
Tong, Siliang, Xueming Luo, and Bo Xu
2020 “Personalized mobile marketing strategies.” Journal of the Academy of Marketing Science 481: 64–78. CrossrefGoogle Scholar
Wang, Rebecca Jen-Hui
2020 “Branded mobile application adoption and customer engagement behavior.” Computers in Human Behavior 1061, 106245. CrossrefGoogle Scholar
Wang, Xiaolun, Zhijuan Hong, Yunjie Xu, Chenghong Zhang, and Hong Ling
2014 “Relevance judgments of mobile commercial information.” Journal of the Association for Information Science and Technology 65(7): 1335–1348. CrossrefGoogle Scholar
Wang, Xiao-Wu, Yu-Mei Cao, and Cheol Park
2019 “The relationships among community experience, community commitment, brand attitude, and purchase intention in social media.” International Journal of Information Management 491: 475–488. CrossrefGoogle Scholar
Weitzl, Wolfgang, and Sabine Einwiller
2018 “Consumer engagement in the digital era. Its nature, drivers, and outcomes.” In The Handbook of Communication Engagement, ed. by Kim A. Johnston, and Maureen Taylor, 453–473. Hoboken: John Wiley & Sons. CrossrefGoogle Scholar
Wibisurya, Ivan
2018 “The effect of digital marketing implementation through location based advertising on customer’s purchase intention.” Binus Business Review 9(2): 153–161. CrossrefGoogle Scholar
Wilson, Deirdre, and Dan Sperber
2002 “Relevance theory.” UCL Working Papers in Linguistics 141: 249–290.Google Scholar
Wong, Choy-Har, Garry Wei-Han Tan, Boon-In Tan, and Keng-Boon Ooi
2015 “Mobile advertising: The changing landscape of the advertising industry.” Telematics and Informatics 321: 720–734. CrossrefGoogle Scholar
Yus, Francisco
2003 “La lengua de los medios en la red y su interpretación [The language of online media and its interpretation].” In Manual de Redacción Ciberperiodística [Handbook of Cyberpress Writing], ed. by Javier Díaz Noci, and Ramón Salaverría, 309–352. Barcelona: Ariel.Google Scholar
2005 “In search of cognitively relevant Internet banners.” Image [&] Narrative 111. http://​www​.imageandnarrative​.be​/inarchive​/worldmusicb​_advertising​/yus​.htm.
2007Virtualidades Reales: Nuevas Formas de Comunidad en la Era de Internet [Real Virtualities: New Forms of Community at the Internet Age]. Alicante: University of Alicante, Servicio de Publicaciones.Google Scholar
2011Cyberpragmatics: Internet-Mediated Communication in Context. Amsterdam: John Benjamins. CrossrefGoogle Scholar
2016a “Discourse, contextualization and identity shaping: The case of social networking sites and virtual worlds.” In New Tools, New Approaches: Technology Implementation in Higher Education for Second Language Teaching and Translation Studies, ed. by María Luisa Carrió-Pastor, 71–88. Berlin: Springer. CrossrefGoogle Scholar
2016bHumour and Relevance. Amsterdam: John Benjamins. CrossrefGoogle Scholar
2017a “Contextual constraints and non-propositional effects in Whatsapp Communication.” Journal of Pragmatics 1141: 66–86. CrossrefGoogle Scholar
2017b “Social media.” In The Routledge Handbook of Pragmatics, ed. by Anne Barron, Yueguo Gu, and Gerard Steen, 550–562. Abingdon: Routledge. CrossrefGoogle Scholar
2021aSmartphone Communication: Interactions in the App Ecosystem. Abingdon: Routledge. CrossrefGoogle Scholar
2021b “Cyberpragmatics in the age of locative media.” In Approaches to Internet Pragmatics: Theory and Practice, ed. by Chaoqun Xie, Francisco Yus, and Hartmut Haberland, 75–105. Amsterdam: John Benjamins. CrossrefGoogle Scholar