Sipping or glugging
Unconventional wine tasting descriptors
Wine culture has increasingly become part of our lives. The
knowledge of the specific wine tasting terms is a major concern especially
for non-professionals and for non-expert consumers. One of the main
characteristics of this terminology is that it is constantly evolving and as
a result it affects wine descriptors. Our objective is to describe the main
characteristics of the processes and reasons for creating non-conventional
wine tasting terms from two different approaches, semantic and rhetorical.
Communicating our personal, subjective and pleasing experience and emotions,
and expressing them by means of familiar, ordinary and everyday life words,
which are considered to be unconventional in this field, is a recurrent
procedure as opposed to the use of conventional terms.
Article outline
- 1.Introduction
- 2.Wine terminology
- 2.1Wine tasting terminology
- 3.Creation and use of non-conventional wine tasting terms
- 4.Methodology
- 5.Semantic approach
- 6.Rhetorical approach
- 7.Conclusions
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Notes
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References