The strategic function of variants of pragmatic argumentation in health brochures

van Poppel, Lotte

doi:10.1075/jaic.1.1.08pop

Article published In:

Argumentation and Health
Edited by Sara Rubinelli and Francisca Snoeck Henkemans
[Journal of Argumentation in Context 1:1] 2012
► pp. 97–112

The strategic function of variants of pragmatic argumentation in health brochures

Lotte van Poppel | University of Amsterdam

In this paper, I examine the strategic function of four variants of pragmatic argumentation in the context of advisory health brochures. I argue that each variant functions as a strategic manoeuvre that deals with potential countermoves: with variant I and II writers can address anticipated doubt with respect to the standpoint and with variants III and IV they can strategically erase potential criticism of or possible alternatives to the proposed action.

Keywords: health brochures, health communication, pragma-dialectical theory, pragmatic argumentation, strategic maneuvering.

Published online: 27 February 2012

https://doi.org/10.1075/jaic.1.1.08pop

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