“It is about our body, our own body!”: On the difficulty of telling dutch women under 50 that mammography is not for them

Schulz, Peter J.; Meuffels, Bert

doi:10.1075/jaic.1.1.10sch

Article published In:

Argumentation and Health
Edited by Sara Rubinelli and Francisca Snoeck Henkemans
[Journal of Argumentation in Context 1:1] 2012
► pp. 130–142

“It is about our body, our own body!”

On the difficulty of telling dutch women under 50 that mammography is not for them

Peter J. Schulz | Università della Svizzera Italiana, Switzerland

Bert Meuffels | University of Amsterdam

This article is concerned with the reasons why sometimes good arguments in health communication leaflets fail to convince the targeted audience. As an illustrative example it uses the age-dependent eligibility of women in the Netherlands to receive routine breast cancer screening examinations: according to Dutch regulations women under 50 are ineligible for them. The present qualitative study rests on and complements three experimental studies on the persuasiveness of mammography information leaflets; it uses interviews to elucidate reasons why the arguments in the health communication leaflets for the exclusion of women under 50 from routine mammographic screenings do not work.

Keywords: argumentation in health care setting, breast cancer screening, health communication leaflet, persuasion, boundaries of argumentation

Published online: 27 February 2012

https://doi.org/10.1075/jaic.1.1.10sch

Cited by

Cited by 5 other publications

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Labrie, Nanon H. M., Ramona Ludolph & Peter J. Schulz

2017. Investigating young women’s motivations to engage in early mammography screening in Switzerland: results of a cross-sectional study. BMC Cancer 17:1

Labrie, Nanon H.M.

2015. The Promise and Prospects of Argumentation for Public Health Communication. Journal of Public Health Research 4:1 ► pp. jphr.2015.547 ff.

Macagno, Fabrizio & Sarah Bigi

2020. Analyzing dialogue moves in chronic care communication. Journal of Argumentation in Context 9:2 ► pp. 167 ff.

Rubinelli, Sara

2013. Argumentation as Rational Persuasion in Doctor-Patient Communication. Philosophy & Rhetoric 46:4 ► pp. 550 ff.

Schulz, Peter & Bert Meuffels

2015. Differential appraisal of age thresholds for mammographic screening in Holland and Switzerland. Journal of Communication in Healthcare 8:1 ► pp. 32 ff.

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