The argument from example in health communication
Persuading and enabling patients to live a healthier life
Hans Hoeken | Utrecht University
Anniek Boeijinga | Radboud University Nijmegen
José Sanders | Radboud University Nijmegen
The argument from example is frequently used in health communication interventions. Some of these arguments are
narrative in nature, in the sense that they relate a series of logically related events containing an experiencing agonist. In
this article, research on narrative persuasion is discussed in order to show how such narrative arguments from examples can
influence the target audience’s beliefs about the possibility that a certain action will lead to certain consequences, the
desirability of such consequences, as well as provide the target audience with ways by which to circumvent obstacles that prevent
them from putting their intentions into actions. As such, narrative arguments from example can serve the needs of both people who
still need to be motivated to change their behavior as those of people who already intend to adapt their behavior but fail to put
this intention into action.
Keywords: argument from example, health communication, narrative persuasion
Published online: 01 February 2019
https://doi.org/10.1075/jaic.18046.hoe
https://doi.org/10.1075/jaic.18046.hoe
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