The co-construction of campaign argumentation on U.S.A. late-night talk shows
Menno H. Reijven | University of Amsterdam
This study shows that when presidential candidates visit, late-night talk show discourse is argumentative, and that this
argumentation is co-constructed by the host and the candidate. Through their questions, hosts implicitly invoke arguments by casting doubt
on the candidate’s presidential bid. By treating the host’s questions as critical questions expressing skepticism whether people should vote
for the candidate, politicians prototypically use two types of argument schemes to defend their case. First, to argue that their policy
proposals are needed, candidates use complex problem-solving argumentation. Second, to maintain that they have the skills and character to
succeed as president, candidates use symptomatic argumentation. In their response, candidates also deal with other critical questions
belonging to the argument scheme invoked through the host’s question. Which critical questions of that argument scheme the candidate
addresses in addition to the one posed by the host depends on the type of question the host has asked.
Keywords: argument scheme, complex problem-solving argumentation, Entertainment-Political Interview, late-night talk show, political argumentation, pragma-dialectical theory of argumentation, symptomatic argumentation, U.S.A. presidential elections
Article outline
- 1.Introduction
- 2.Politicians’ campaign appearances on late-night talk shows
- 3.Conceptual framework, data and methodology
- 4.Question-answer sequences about policy
- 5.Question-answer sequences about presidential qualities
- 6.Conclusion
- Acknowledgements
- Notes
-
References
Published online: 14 December 2021
https://doi.org/10.1075/jaic.20006.rei
https://doi.org/10.1075/jaic.20006.rei
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