Article published In:
Journal of Argumentation in ContextVol. 4:3 (2015) ► pp.286–298
Visual argumentation in political advertising
A context-oriented perspective
In this paper, political advertisements in Norway are characterized as an argumentative activity type, following the pragma-dialectal theory of argumentation. Drawing on insights from political theory, marketing theory, Norwegian media regulations and empirical research into Norwegian political communication the conventions of the activity type are discussed. It is also explained how these conventions influence the arguer’s strategic maneuvering.
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2018. Argument by Multimodal Metaphor as Strategic Maneuvering in TV Commercials: A Case Study. Argumentation 32:4 ► pp. 501 ff.
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