Article published in:
Strategic Communication: Beyond nation cultural adaption, images and identityEdited by Hassan Abu Bakar and Bahtiar Bin Mohamad
[Journal of Asian Pacific Communication 28:1] 2018
► pp. 172–194
Understanding online consumption of public affairs news in Malaysia
A strategic approach
Bahiyah Omar | Universiti Sains Malaysia
Nurzali Ismail | Universiti Sains Malaysia
Ng See Kee | Universiti Sains Malaysia
Evidence from past news research suggested that people are less interested to
read hard news including public affairs news. Focusing on Malaysia, this study
examines the role of demographic variables, mobile and social media use for
news, perceived news credibility and users’ motivations for news in explaining
online consumption of public affairs news in the setting which is known for its
tight media control. An online survey was employed to collect data from
Malaysian Internet users, aged between 18 and 64, who regularly read news
online. Data were analyzed using multiple regression. The findings of the study
suggest that digital immigrants, or older news users, are more likely to consume
public affairs news than young ones. Malaysians read public affairs news which
they perceive to be highly credible to fulfill their information and social
needs. News organizations in Malaysia can use these findings to design a
strategic approach for a more competitive news industry.
Published online: 19 January 2018
https://doi.org/10.1075/japc.00009.oma
https://doi.org/10.1075/japc.00009.oma
References
References
Anuar, M. K.
Arnett, J. J.
Attkisson, S., & Vaughan, D. R.
Bachmann, I., Kaufhold, K., Lewis, S. C., & Gil de Zúñiga, H.
Bakshy, E., Messing, S., & Adamic, L. A.
Baltar, F., & Brunet, I.
Baum, M. A., & Jamison, A. S.
Becker, L. B., & Kosicki, G. M.
Blekesaune, A., Elvestad, A., & Aalberg, T.
Blumler, J. G.
Chan, M.
Chan-Olmsted, S., Rim, H., & Zerba, A.
Chiagouris, L., Long, M. M., & Plank, R. E.
Choi, S., & Kim, J.
Chung, C. J., Nam, Y., & Stefanone, M. A.
Chung, D. S., & Yoo, C. Y.
Crispin, S.
(2011) Attracting young readers – tactics for engagement. Retrieved from Christchurch, New Zealand: http://www.canterbury.ac.nz/media/documents/reports/Shanna-Crispin_robert_bell_report_nov11.pdf
Deci, E. L., & Ryan, R. M.
Dutta-Bergman, M. J.
ElAbd, D.
(2015) Credibility of online political news among Egyptian youth. (Master of Arts), The American University in Cairo, Cairo, Egypt. Retrieved from http://dar.aucegypt.edu/handle/10526/4521
Freeman, K. S.
Garrett, R. K.
Ghazali, A. H. A., & Omar, S. Z.
(2014) Mobile news: What kind of information needed by youth? Journal of Media Critique. Retrieved from http://mediacritiques.net/index.php/jmc/article/viewFile/35/21
Gil de Zúñiga, H., Jung, N., & Valenzuela, S.
Gillin, P.
(2014) Chronicling the decline of newspapers and the rebirth of journalism. Newspaper Death Watch. Retrieved from http://newspaperdeathwatch.com/
Go, E., You, K. H., Jung, E., & Shim, H.
Hamzah, S. R., Suandi, T., Krauss, S. E., Hamzah, A., & Tamam, E.
Hanson, G., & Haridakis, P.
Hermida, A., Fletcher, F., Korell, D., & Logan, D.
Internet Live Stats
(2016) Malaysia Internet Users. Retrieved October 24, 2016, from Internet Live Stats http://www.internetlivestats.com/internet-users/malaysia/
Ismail, N., Ahmad, J., Noor, S. M., & Saw, J.
(2017) Understanding youth’s usage of social media during natural disasters: An application of the social mediated crisis communication model. Paper presented at the The 5th International SEARCH Conference, Taylor’s University Kuala Lumpur.
Johnson, T. J., & Kaye, B. K.
Kaye, B. K., & Johnson, T. J.
Keat, K. Y. W.
(2014) The slow death of newspapers. Inksight. Retrieved from http://inksight.iact.edu.my/the-slow-death-of-newspapers/
Kenyon, A. T.
Keyton, J.
Korgaonkar, P. K., & Wolin, L. D.
Krejcie, R. V., & Morgan, D. W.
Ksiazek, T. B., Malthouse, E. C., & Webster, J. G.
Kwak, N., Campbell, S. W., Choi, J., & Bae, S. Y.
Lee, S. H.
Lenhart, A., Purcell, K., Smith, A., & Zickuhr, K.
(2010) Social Media & Mobile Internet Use Among Teens and Young Adults. Retrieved from http://files.eric.ed.gov/fulltext/ED525056.pdf
Li, R., & Suh, A.
Malaysian Communications and Multimedia Commission
(2017) Internet Users Survey 2016. Retrieved from Cyberjaya, Selangor: https://www.mcmc.gov.my/skmmgovmy/media/General/pdf/IUS2016.pdf
Metzger, M. J., Pure, R., Flanagin, A. J., Markov, A., Medders, R., & Hartsell, E.
Mitchell, A.
(2016) Young adults more likely than their elders to prefer reading news. Retrieved from Pew Research Center website: http://www.pewresearch.org/fact-tank/2016/10/06/younger-adults-more-likely-than-their-elders-to-prefer-reading-news/
Mitchell, A., Gottfried, J., & Matsa, K. E.
(2015) Political interest and awareness lower among millennials. Retrieved from http://www.journalism.org/2015/06/01/political-interest-and-awareness-lower-among-millennials/
Mitchelstein, E., & Boczkowski, P. J.
Mohd Azizuddin Mohd Sani, & Knocks Tapiwa Zengeni
(2010 5–8 July 2010) Democratisation in Malaysia: The impact of social media in the 2008 general election. Paper presented at the 18th Biennial Conference of the Asian Studies Association of Australia, Adelaide, Australia.
Mohd Safar, H.
Mohd Yahya, M. A., & Noor Ismawati, J.
Nguyen, A.
(2003) The current status and potential development of online news consumption: A structural approach. First Monday, 8(9). Retrieved from http://firstmonday.org/ojs/index.php/fm/article/viewArticle/1075/995 – author 
Niinsalu, J.
O’Brien, H., & Freund, L.
Omar, Bahiyah
Papacharissi, Z., & Rubin, A. M.
Patterson, T. E.
(2000) Doing well and going good: How soft news and critical journalism are shrinking the news audience and weakening democrcy-and what news outlets can do about it. Retrieved from http://www.mega.nu/ampp/patterson_news_analysis.pdf
Pew Research Center
(2004) News Audiences Increasingly Politicized Choice of President Matters More in 2004. Retrieved from http://www.people-press.org/2004/06/08/news-audiences-increasingly-politicized/
(2010) Global publics embrace social networking. Retrieved from http://www.pewinternet.org/2010/12/15/global-publics-embrace-social-networking/
(2012) In Changing News Landscape, Even Television is Vulnerable. Trends in News Consumption: 1991–2012 Retrieved from http://www.people-press.org/2012/09/27/in-changing-news-landscape-even-television-is-vulnerable/
(2016) Younger adults more likely than their elders to prefer reading news. Retrieved from http://www.pewresearch.org/fact-tank/2016/10/06/younger-adults-more-likely-than-their-elders-to-prefer-reading-news/
Ramirez, A., Walther, J. B., Burgoon, J. K., & Sunnafrank, M.
Reeve, J.
Salman, A., Ibrahim, F., Abdullah, M. Y. H., Mustaffa, N., & Mahbob, M. H.
Samani, M. C., Maliki, J., Rahim, M. H. A., Rahman, M. P. A., & Mustaffa, N.
Scacco, J. M., Muddiman, A., & Stroud, N. J.
Shah, D. V., Kwak, N., & Holbert, R. L.
Shen, F., Lu, Y., Guo, S., & Zhou, B.
Slattery, K., Doremus, M., & Marcus, L.
Sousa, S., Dias, P., & Lamas, D.
Stafford, T. F., Stafford, M. R., & Schkade, L. L.
Sundar, S. S.
Sundar, S. S., & Limperos, A. M.
Sveningsson, M.
Tewksbury, D.
The Statistics Portal
(2017) Internet penetration in Asia as of March 2017, by country. Retrieved from https://www.statista.com/statistics/281668/internet-penetration-in-southeast-asian-countries/
(2017) Number of internet users in Malaysia from 2015 to 2021 (in millions). Retrieved from https://www.statista.com/statistics/553752/number-of-internet-users-in-malaysia/
Thorson, K., Vraga, E., & Ekdale, B.
Wei, R., & Lo, V. -h.
Wei, R., Lo, V. -h., Xu, X., Chen, Y. -N. K., & Zhang, G.
Weiss, M. L.
Westlund, O.
Westlund, O., & Weibull, L.
Yang, J., & Patwardhan, P.
Yoo, C. Y.
You, K. H., Lee, S. A., Lee, J. K., & Kang, H.
Cited by
Cited by other publications
Chan-Olmsted, Sylvia & Rang Wang
Omar, Bahiyah, Hosam Al-Samarraie & Bianca Wright
This list is based on CrossRef data as of 02 january 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.