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Article published In:
Journal of Asian Pacific Communication
Vol. 29:2 (2019) ► pp.188–210

Media credibility

The impact of privately-owned websites on state-owned televisions in the context of China

| Beijing Normal University
| Royal Roads University
| Beijing Normal University

Media credibility, as a construct that has been mainly developed in the western context, hasn’t been examined thoroughly and tested in Asia cultural and social context. This research discusses and verifies media credibility as a multi-dimensional construct, with the support of empirical data. It discusses the impact of privately-owned news websites, e.g. Sina, on state-owned television stations, e.g. CCTV, with a focus on media credibility in the context of China. The data supports that media credibility includes both professional and political dimensions. The dimension of political orientation is a unique one developed directly in the context of China with empirical data support. This paper also explores contributing factors that impact media credibility in the Chinese context, and finds positive impact of privately-owned website use on media credibility of state-owned television.

Keywords: media credibility, website, television
Article outline
  • Introduction
  • Literature review
    • Dimensions of media credibility
    • Research on media credibility in the context of China
    • The impact of new media on the political system and traditional media in China
    • The influences of economic forces and media ownership on media credibility in China
    • Use of media and its impact on media credibility
    • Demographics and conventional media credibility
  • Research method
    • Subjects
      • 1.CCTV news
      • 2.Sina website
    • Measurements
    • Sampling method and samples
  • Results
    • Factor analysis of CCTV news credibility
    • Regression model about the impact of internet consumption on CCTV news credibility
  • Discussions
  • Future research
  • References
Published online: 6 August 2019
DOI logo
https://doi.org/10.1075/japc.00030.zha
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