Stereotype formation
An examination of three contesting models in Vietnam
Yunying Zhang | Austin Peay State University
Eun-Jeong Han | Salisbury University
Phi Phuong Tran | Hochiminh City University of Social Sciences and Humanities
Alexis Tan | Washington State University
The present study aims (1) to study stereotype contents of a target population, and (2) to test the predictive
power of three contesting theoretical models in the communication framework of who→says what→in which channel→to whom→with what
effect (Lasswell, 1948). A purposive sample of (N = 291) Vietnamese
high school and college students found that they have positive stereotypes about Americans in general and a mix of positive and
negative stereotypes about Black/African-Americans. Of the three theoretical models, the communication model had collectively the
strongest predictors, followed by the psychological model, and then the contact model. Theoretical as well as practical
implications of the study is discussed.
Keywords: stereotype, stereotype formation, communication framework, theoretical models
Published online: 06 August 2019
https://doi.org/10.1075/japc.00032.zha
https://doi.org/10.1075/japc.00032.zha
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