The Effect of VCR on Major Media Markets in Korea, 1961–1993
By applying the Principle of Relative Constancy, this article extends prior research about consumer expenditures on mass media. To analyze four major mass media markets in Korea, including newspaper, movie, television, and VCR, this study employs two complementary methods: a regression analysis to test the Relative Constancy Hypothesis and market scale and elasticity analyses to measure the level of fluctuation of media markets during selected time periods.
Cited by (3)
Cited by three other publications
Ji, Sung Wook
2019.
The Internet and Changes in the Media Industry: A 5-Year Cross-National Examination of Media Industries for 51 Countries.
Journalism & Mass Communication Quarterly 96:3
► pp. 894 ff.
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Kutsch, Arnulf & Andy Wagner
2014.
Expenditures for Media Consumption in Germany.
Media History 20:2
► pp. 182 ff.
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Chang, Byeng-Hee & Sylvia M. Chan-Olmsted
2005.
Relative Constancy of Advertising Spending.
Gazette (Leiden, Netherlands) 67:4
► pp. 339 ff.
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