The Effect of VCR on Major Media Markets in Korea, 1961–1993

Kim, Sung Tae

doi:10.1075/japc.13.1.05kim

Article published In:

Communication and Culture in Korea: At the crosswinds of tradition and change
Edited by Eung-jun Min and Eunkyong Yook
[Journal of Asian Pacific Communication 13:1] 2003
► pp. 59–74

The Effect of VCR on Major Media Markets in Korea, 1961–1993

Sung Tae Kim

By applying the Principle of Relative Constancy, this article extends prior research about consumer expenditures on mass media. To analyze four major mass media markets in Korea, including newspaper, movie, television, and VCR, this study employs two complementary methods: a regression analysis to test the Relative Constancy Hypothesis and market scale and elasticity analyses to measure the level of fluctuation of media markets during selected time periods.

Keywords: Principle of Relative Constancy, VCR, and Market Scale Analysis., Media Markets in Korea, Consumer Expenditure

Published online: 6 June 2003

https://doi.org/10.1075/japc.13.1.05kim

Cited by

Cited by 3 other publications

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Kutsch, Arnulf & Andy Wagner

2014. Expenditures for Media Consumption in Germany. Media History 20:2 ► pp. 182 ff.

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