Article published in:
Anxiety, Insecurity, and Border Crossing: Language Contact in a Globalizing World
Edited by Mie Hiramoto and Joseph Sung-Yul Park
[Journal of Asian Pacific Communication 24:2] 2014
► pp. 241–260

“You say ouch and I say aya”

Linguistic insecurity in a narrative of transnational work

| National University of Singapore

This paper explores the notion of linguistic insecurity as a way of exploring the link between language ideologies and the subjective experiences of transnational workers in the new economy. Focusing on two contrasting ideologies that characterize how language and identity is understood under neoliberalism — the newer ideology which presumes a flexible link between language and identity, and the older ideology which posits an essentialist connection — I analyze how a Korean mid-level manager working at a multinational corporation in Singapore deploys these ideologies in a narrative about his experience of transnational work, and discuss how such discursive practice can be understood in terms of linguistic insecurity.

Keywords: language ideology, transnationalism, linguistic insecurity, English, neoliberalsim, multinational corporation, Korea
Published online: 22 December 2014
https://doi.org/10.1075/japc.24.2.05par
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