This article examines the change in name of the devolved governing body of Scotland from the Scottish Executive (1999–2007) to the Scottish Government (2007-present) following the majority result for the Scottish National Party in the 2007 Scottish Parliament elections. In the wider European political landscape this is unusual: while ministries, departments and even political parties change their names relatively frequently, the same cannot be said for top-level political institutions. This paper investigates this discursive act of “rebranding” from a discourse-historical perspective (see Reisigl & Wodak 2009). In addition to critical analysis of various texts about the act of rebranding itself (media reports, political speeches and parliamentary debates, policy documents), the historical, cultural and political contexts are examined in relation to the wider significance of this move for top-down Scottish national identity construction.
Baker, Paul, Costas Gabrielatos, Majid Khosravinik, Michał Krzyżanowski, Anthony M. McEnery, and Ruth Wodak
2008“A Useful Methodological Synergy? Combining Critical Discourse Analysis and Corpus Linguistics to Examine Discourses of Refugees and Asylum Seekers in the UK Press.”Discourse & Society 19 (3): 273–306. http://dx.doi.org/10.1177/0957926508088962.
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This list is based on CrossRef data as of 28 november 2023. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
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