This article examines the change in name of the devolved governing body of Scotland from the Scottish Executive (1999–2007) to the Scottish Government (2007-present) following the majority result for the Scottish National Party in the 2007 Scottish Parliament elections. In the wider European political landscape this is unusual: while ministries, departments and even political parties change their names relatively frequently, the same cannot be said for top-level political institutions. This paper investigates this discursive act of “rebranding” from a discourse-historical perspective (see Reisigl & Wodak 2009). In addition to critical analysis of various texts about the act of rebranding itself (media reports, political speeches and parliamentary debates, policy documents), the historical, cultural and political contexts are examined in relation to the wider significance of this move for top-down Scottish national identity construction.
Baker, Paul, Costas Gabrielatos, Majid Khosravinik, Michał Krzyżanowski, Anthony M. McEnery, and Ruth Wodak
2008“A Useful Methodological Synergy? Combining Critical Discourse Analysis and Corpus Linguistics to Examine Discourses of Refugees and Asylum Seekers in the UK Press.”Discourse & Society 19 (3): 273–306. http://dx.doi.org/10.1177/0957926508088962.
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Chilton, Paul, and Christina Schäffner
1997“Discourse and Politics.” In Discourse As Social Interaction: Discourse Studies: A Multidisciplinary Introduction (Vol. 21), ed. by Teun A. van Dijk, 206–230. London: Sage.
2004b“Putting the Nation in the News: The Role of Location Formulation in a Selection of Scottish Newspapers.”Discourse & Society 15 (5): 633–648.
2004“Institutional (Re)turns and the Strategic-Relational Approach.” In Governing Local and Regional Rconomies; Institutions, Politics and Economic Development, ed. by Andrew Wood, and David Valler, 23–56. Aldershot: Ashgate.
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2008“Theorising and Analysing Social Change in Central and Eastern Europe: The Contribution of Critical Discourse Analysis.” In Discourse and Transformation in Central and Eastern Europe, ed. by Aleksandra Galasińska, and Michał Krzyżanowski, 17–39. Basingstoke: Palgrave Macmillan.
Lemke, Jay L.
(1995) Textual Politics: Discourse and Social Dynamics. London: Taylor & Francis.
2008“Analyzing Newspapers, Magazines and Other Print Media.” In Qualitative Discourse Analysis in the Social Sciences, ed. by Ruth Wodak, and Michał Krzyżanowski, 30–53. Basingstoke: Palgrave Macmillan.
2001“Between Theory, Method and Politics: Positioning of the Approaches to CDA.” In Methods of Critical Discourse Analysis, ed. by Ruth Wodak, and Michael Meyer, 14–31. London: Sage. http://dx.doi.org/10.4135/9780857028020.d4
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