This study evaluates a computerized text analysis program, Linguistic Inquiry and Word Count (LIWC), by investigating the relationship between the discourse and personalities of presidential and vice presidential candidates in the 2008 presidential election in the United States. Analyses of speech samples (N = 141) from Barack Obama, Joe Biden, John McCain, and Sarah Palin were conducted using LIWC. The results show that in the context of political speech events, such as media interviews, political candidates make unique linguistic choices, which may be interpreted as displaying distinct personality traits. Yet, despite the statistical significance of the results, there are salient limitations of utilizing computerized methodologies to analyze political speech events, such as the limited interpretative capacity of the software to understand pragmatic and contextual language use.
2021. It’s Not Only What You Say but “How” You Say It: Linguistic Styles and ICOs Success. In Exploring Innovation in a Digital World [Lecture Notes in Information Systems and Organisation, 51], ► pp. 109 ff.
Parhankangas, Annaleena & Maija Renko
2017. Linguistic style and crowdfunding success among social and commercial entrepreneurs. Journal of Business Venturing 32:2 ► pp. 215 ff.
Song, Yunya & Yin Zhang
2017. What Can Software Tell Us About Media Coverage and Public Opinion? An Analysis of Political News Posts and Audience Comments on Facebook by Computerised Method. In Social Informatics [Lecture Notes in Computer Science, 10540], ► pp. 230 ff.
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