Article published In:
Multimodality, Politics and IdeologyEdited by David Machin and Theo van Leeuwen
[Journal of Language and Politics 15:3] 2016
► pp. 243–258
Edited by David Machin and Theo van Leeuwen
[Journal of Language and Politics 15:3] 2016
► pp. 243–258
Multimodality, politics and ideology
This journal’s editorial statement is clear that political discourse should be studied not only as regards parliamentary type politics. In this introduction we argue precisely for the need to pay increasing attention to the way that political ideologies are infused into culture more widely, in entertainments media, software, administrative processes, children’s apps, healthcare and even office furniture design. We point to the way that there have been massive shifts away from traditional state forms of politics to the rule of neoliberalism and the power of the corporation which, like the former regime of power, requires meanings and identities which can hold them in place. We explain the processes by which critical multimodal discourse analysis can best draw out this ideology as it is realized through different semiotics resources.
Keywords: politics, critical discourse analysis, Multimodal, ideology
References (51)
Abousnnouga, Gill. & Machin, David. 2013. The Language of War Monuments, London: Bloomsbury.
Allen, Robert. 1992. Channels of Discourse, Reassembled: Television and Contemporary Criticism. University of North Carolina Press
Beck, Ulrich. 1986. Risk Society: Towards a New Modernity. London: Sage.
Chaney, David. 1996 Lifestyles. London: Routledge.
Cole, Michael. 2000. “Quangos: UK Ministerial Responsibility in Theory and Practice.” Public Policy and Administration, 151, 32–45. 
Cottle, Simon. 2009. Global Crisis Reporting. Milton Keynes: Open University Press.
Curran, James. & Seaton Jean. 1980. Power without responsibility, London: Routledge.
Ericson, Richard. V., Baranek, Patricia. M. & Chan, Janet. B.L. 1989. Negotiating control: A study of news sources. Toronto: University of Toronto Press.
Fiske, John. 1987. Television culture. London: Routledge.
. 1992. “British Cultural Studies and Television”. In Channels of Discourse, Reassembled: Television and Contemporary Criticism. Ed. By Robert Allen. 284–326. University of North Carolina Press.
Fishman, Mark. 1980. Manufacturing the News. Austin: University of Texas Press.
Flinders, Matthew. & Buller, Jim. 2006. “Depoliticization: Principles, Tactics and Tools.” British Politics 1(1), 1–26.
Fougner, Tore. 2006. “The State, International Competitiveness and Neoliberal Globalisation: Is there a Future beyond the Competition State?” Review of International Studies. 321, 165–185.
Franklin, Bob. 1994. Packaging politics. London: Bloomsbury.
Freidson, Eliot. 2001. Professionalism: The Third Logic. Cambridge: Polity Press.
Gains, Francesca. & Stoker, Gerry. 2009. “Delivering ‘Public Value’: Implications for Accountability and Legitimacy.” Parliamentary Affairs, 62(3), 438–455.
Grimshaw, Roger. 1980. “Green Farm Scout Camp.” In Culture Media and Language. Ed by Stuart Hall, Dorothy Hobson, Andrew Lowe and Paul Willis. 96–104. London: Hyman.
Glasgow Media Group. 1980. More Bad News. London: Routledge and Kegan Paul.
Habermas, Jurgen. 1976). Legitimation Crisis. Boston, MA: Beacon Press.
Hall, Stuart. 1984. “Cultural studies and the Centre: Some problematics.” In Culture, media, language Ed. By Stuart Hall, Dorothy Hobson, Andrew Lowe and Paul Willis. 117–121. London: Hutchinson
. 1996. “The problem of ideology: Marxism without guarantees”. In Stuart Hall: Critical Dialogues in Cultural Studies. Ed. by David Morley and Kathleen H. Chen. London: Routledge.
Herman, Edward. S. & McChesney, Robert. 1997. Global media: The new missionaries of global capitalism. London: Cassell.
Jarvis, Darryl. S.L. 2007. “Risk, Globalization and the State: A critical appraisal of Ulrich Beck and the world risk society thesis.” Global Society. 21(1), 23–46.
Jessop, Bob. 1990. State Theory: Putting the Capitalist State in Its Place. London: Polity.
. 1997. “Capitalism and its future: remarks on regulation, government, and governance.” Review of International Political Economy, 41 (31), 435–455.
. 2003. “Changes in welfare regimes and the search for flexibility and employability.” In The Political Economy of EuropeanUnemployment: European Integration and the Transnationalization of the Employment Question. Ed. by Henk Overbeek. 29–50. London: Routledge.
Kellner, Douglas. & Ryan, Michael. 1988. Camera Politica: Politics and Ideology in contemporary Hollywood film. Indiana University Press.
Kress, Gunther. 2005. “Gains and losses: New forms of text, knowledge and learning.” Computers and Composition. 221, 5–22.
. 2010. Multimodality. London: Routledge.
Kress, Gunther. & Van Leeuwen, Theo. 2001 Multimodal Discourse – The Modes and Media of Contemporary Communication. London: Arnold.
Lodge, Martin. & Gill, Derek. 2011. “Toward a New Era of Administrative Reform?’ The myth of Post NPM in New Zealand.” Governance. 24(1), 141–66.
Machin, David. 2010. Analysing Popular Music. London: Sage.
. 2013 “What is multimodal critical discourse studies”, Critical Discourse Studies, 10(4), 347–355.
Manovich, Lev. 2013. Software Takes Command. New York: Bloomsbury Academic.
Martin, Ron. 1997. “Regional Dimensions of Europe’s Unemployment Crisis”. In Unemployment and Social Exclusion Landscapes of Labour inequality and Social Exclusion, Ed. by Sally Hardy, Paul Lawless and Ron Martin. 11–48. New York: Routledge.
McBride, Stephen., McNutt, Kathleen. & Williams, Russell. 2007. “Tracking Neo-Liberalism:Labour Market Policies in the OECD Area.” In Neo-Liberal-ism, State Power and Global Governance. Ed. by Simon Lee and Stephen McBride. 79–95. AA Dordrecht, The Netherlands: Springer.
McDonald, Paul. & Wasko, Janet. 2007. The Contemporary Hollywood Film Industry. London: Blackwell.
Myles, John. & Quadagno, Jill. 2002. “Political Theories and the welfare state.” Social Service Review, 76(1), 34–57.
Power, Michael. 1997. Audit Society. Oxford: Oxford University Press.
Rayner, Steve. 2007. “The rise of risk and the decline of politics.” Environmental Hazards. 71: 165–172.
Sewell, William. H. 2005. “From ‘State-Centrism’ to Neoliberalism: Macro-Historical Contexts of Population Health since World War II.” In Successful Societies: Institutions, Cultural Repertoires and Health. Ed. by Peter Hall and Michelle Lamont. 254–87. Cambridge: Cambridge University Press.
Schudson, Michael. 1980. Discovering the News. New York: Basic Books.
Stiglitz, Joseph, 2002. Globalization and its discontents. New York: WW Norton.
Talbot, Colin. 2004. “The Agency Idea: sometimes old, sometimes new, sometimes borrowed, sometimes untrue.” In Unbundled Government. Ed. by Christopher Pollit and Colin Turnball. 3–21. London: Routledge.
ul Haque, Irfan. 2004. Globalisation, neoliberalism and labour, discussion paper, United nations conference on trade and development.
Van Leeuwen, Theo. 2005. Introducing Social Semiotics. London: Routledge.
. 2011. The Language of Colour: An Introduction. London: Routledge.
. 2015. “Looking Good: Aesthetics, Multimodality and Literacy Studies.” In The Routledge Handbook of Literacy Studies. Ed. by Jennifer Rowsell and Katie Pahl. 426–439. London: Routledge.
Wilks, Stephen. 2007. “Boardization and corporate governance in the UK as a reponse to depoliticization and failing accountability.” Public Policy and Administration. 22(4), 443–460.
Willis, Paul. 1977. Learning to Labor: How Working Class Kids Get Working Class Jobs. Aldershot: Coger.
Žižek, Slavoj. 1997. The Plague of Fantasies. London: Verso.
Cited by (45)
Cited by 45 other publications
Oskolkov, Petr, Sabina Lissitsa & Eyal Lewin
2024. Lenin, Putin, and Rage Guy: Internet memes in the discourse of a Russian far-right community. Journal of Information Technology & Politics ► pp. 1 ff. 
Sibai, Dina & Sylvia Jaworska
2024. Triangulating visual and textual corpus-assisted discourse analysis to study social actor representations: the case of Saudi women in the British and Saudi news media. Corpora 19:1 ► pp. 61 ff.
Sun, Yike, Tianxin Yu & V. Shridhar
2024. Analysis of Xinhua’s Cross-Platform Discourse on WeChat Public Media Under the Background of Big Data. In Proceedings of the 3rd International Conference on Cognitive Based Information Processing and Applications—Volume 3 [Lecture Notes on Data Engineering and Communications Technologies, 198], ► pp. 277 ff.
Awopetu, Ifeoluwa & Innocent Chiluwa
2023. Resistance in Visual Narratives: A Multimodal CDA of Images of the #EndSARS Protests in Nigeria. Visual Communication Quarterly 30:3 ► pp. 155 ff.
Branicki, Layla J., Elizabeth King & Kate Norbury
2023. Joy and the mop: The role of film in doing and undoing gender in entrepreneurship. Gender, Work & Organization 30:6 ► pp. 1960 ff.
García Agustín, Óscar & Paolo Cossarini
2023. The Image of the Urban People: Visual Analysis of the Spatialised Demos of Left-Wing Populism in Madrid. Javnost - The Public 30:4 ► pp. 603 ff.
Yang, Zheng
2023. How do Chinese scientists maintain their discourse authority? Critical discourse analysis of discourse “boundary work” in genetically modified organisms discussion on a Chinese knowledge-sharing network. Chinese Journal of Communication 16:1 ► pp. 90 ff.
Catalano, Theresa
2022. The visual representation of dual language education. Visual Communication 21:2 ► pp. 306 ff.
DeHart, Jason D.
2022. We've Never Done It This Way Before. In Practices, Challenges, and Prospects of Digital Ethnography as a Multidisciplinary Method [Advances in Religious and Cultural Studies, ], ► pp. 1 ff.
Eriksson, Göran
2022. Promoting extreme fitness regimes through the communicative affordances of reality makeover television: a multimodal critical discourse analysis. Critical Studies in Media Communication 39:5 ► pp. 408 ff.
Hultin Morger, Fabia
2022. Populism in Internet Memes. An Investigation with Analytical Approaches from Discourse Analysis and Multimodality. tekst i dyskurs - text und diskurs :16 (2022) ► pp. 277 ff.
Martínez Lirola, María
2022. Critical analysis of dehumanizing news photographs on immigrants: Examples of the portrayal of non-citizenship. Discourse & Society 33:4 ► pp. 478 ff.
Mu, Junfang & Rui Ma
2022. A CiteSpace-based analysis of the application of Critical Discourse Analysis in news discourse. Discourse & Communication 16:4 ► pp. 403 ff.
Pei, Jiamin & Le Cheng
2022. Discursive profile of international telecommunication regulations as institutional dialogue: a sociosemiotic perspective. Social Semiotics 32:1 ► pp. 17 ff.
Pritchard, Katrina, Helen C. Williams & Maggie C. Miller
2022. Tracing networked images of gendered entrepreneurship online. Gender, Work & Organization 29:6 ► pp. 1779 ff.
Cannizzaro, Sara
2021. From ‘Motivation’ to ‘Constraints’, from ‘Discourse’ to ‘Modeling System’: Steering Multimodal Critical Discourse Analysis Towards Cybersemiotics. In Introduction to Cybersemiotics: A Transdisciplinary Perspective [Biosemiotics, 21], ► pp. 301 ff.
Challenor, Julianna, Eugenie Georgaca, Rebecca Aloneftis, Nobuhle Dlodlo & Helena Curran
2021. Listening for What Is Not Being Said: Using Discourse Analytic Approaches in Mental Health Research. In Qualitative Research Methods in Mental Health, ► pp. 105 ff.
Corey, Jessica Rose
2021. “Making” Progress in the Classroom and Beyond. In Materializing Silence in Feminist Activism, ► pp. 145 ff.
Corey, Jessica Rose
2021. Introduction. In Materializing Silence in Feminist Activism, ► pp. 1 ff.
Demuru, Paolo
2021. Gastropopulism: a sociosemiotic analysis of politicians posing as “the everyday man” via food posts on social media. Social Semiotics 31:3 ► pp. 507 ff.
Hamann, Edmund T. & Theresa Catalano
2021. Picturing dual language and gentrification: an analysis of visual media and their connection to language policy. Language Policy 20:3 ► pp. 413 ff.
Kuznyetsova, Ganna
2021. Political discourse from the standpoint of the addressee. Cognition, Communication, Discourse :23 ► pp. 118 ff.
Moschini, Ilaria & Maria Grazia Sindoni
2021. Language as the tip of the iceberg? Shedding a critical light on ‘hidden’ discourse in digital platforms. Discourse, Context & Media 42 ► pp. 100505 ff.
Osei Fordjour, Nana Kwame
2021. A Multimodal Social Semiotic Analysis of an African Vice President on Twitter. Visual Communication Quarterly 28:4 ► pp. 227 ff.
Osei Fordjour, Nana Kwame
2022. Fantasy Themes, Symbolic Power, and Twitter: A Multimodal Analysis of Vice President Kamala Harris’s First 90 Days. Howard Journal of Communications 33:3 ► pp. 314 ff.
Stodolinska, Yuliya
2021. American University Discourse in the COVID-19 Pandemic: Multimodal Aspect. Cognitive Studies | Études cognitives :21
Xiao, Han & Lei Li
2021. A bibliometric analysis of critical discourse analysis and its implications. Discourse & Society 32:4 ► pp. 482 ff.
Årman, Henning
2021. Affects of verbal hygiene: the impact of language activism at a Swedish high school. Language Policy 20:2 ► pp. 151 ff.
Catalano, Theresa & Linda R. Waugh
2020. The Main Approaches to CDA/CDS. In Critical Discourse Analysis, Critical Discourse Studies and Beyond [Perspectives in Pragmatics, Philosophy & Psychology, 26], ► pp. 155 ff.
Catalano, Theresa & Linda R. Waugh
2020. Symposium in Amsterdam, Formation of CDA, Work of the Founders. In Critical Discourse Analysis, Critical Discourse Studies and Beyond [Perspectives in Pragmatics, Philosophy & Psychology, 26], ► pp. 71 ff.
Catalano, Theresa & Linda R. Waugh
2020. Critiques of CDA/CDS and Responses. In Critical Discourse Analysis, Critical Discourse Studies and Beyond [Perspectives in Pragmatics, Philosophy & Psychology, 26], ► pp. 219 ff.
Gross, Tamar & Tammar B. Zilber
2020. Power Dynamics in Field-Level Events: A Narrative Approach. Organization Studies 41:10 ► pp. 1369 ff.
Kulikova, Lyudmila V. & Juliya I. Detinko
2020. Discursive Construction of “Others” in the Semiotic Space of Political Communication. In Functional Approach to Professional Discourse Exploration in Linguistics, ► pp. 199 ff.
Milani, Tommaso M.
2020. Language Ideology and Public Discourse. In The Encyclopedia of Applied Linguistics, ► pp. 1 ff.
Pritchard, Katrina
2020. Examining Web Images: A Combined Visual Analysis (CVA) Approach. European Management Review 17:1 ► pp. 297 ff.
Jing, Xiao & Wang Jing
2019. Proceedings of the 10th International Conference on E-Education, E-Business, E-Management and E-Learning, ► pp. 93 ff.
Li, Jian & Yuxiu Sun
2019. Meaning construction in legislative discourse: a sociosemiotic interpretation on supervision system reform in China. Social Semiotics 29:3 ► pp. 393 ff.
Li, Long, Xi Li & Jun Miao
2019. A translated volume and its many covers – a multimodal analysis of the influence of ideology. Social Semiotics 29:2 ► pp. 261 ff.
Martínez Guillem, Susana
2019. Performing (in) places, moralizing (through) spaces. Journal of Language and Politics 18:6 ► pp. 803 ff.
Way, Lyndon C. S.
2019. Discourse, music and political communication. Journal of Language and Politics 18:4 ► pp. 475 ff.
Zienkowski, Jan
2019. Politics and the political in critical discourse studies: state of the art and a call for an intensified focus on the metapolitical dimension of discursive practice. Critical Discourse Studies 16:2 ► pp. 131 ff.
Engström, Robin
Engström, Robin
2020. (De)legitimizing Scottish independence on Twitter: A multimodal comparison of the main official campaigns. Discourse & Communication 14:6 ► pp. 580 ff.
Ng, Carl Jon Way
2018. Skilling the nation, empowering the citizen. Journal of Language and Politics 17:1 ► pp. 118 ff.
[no author supplied]
This list is based on CrossRef data as of 21 november 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.