Article published in:Multimodality, Politics and Ideology
Edited by David Machin and Theo van Leeuwen
[Journal of Language and Politics 15:3] 2016
► pp. 304–321
Humour, ridicule and the de-legitimization of the working class in Swedish Reality Television
Drawing on tools from Multimodal Critical Discourse Analysis this paper analyses the editing techniques in a Swedish docu-soap showing that humour is used to ridicule the working-class participants, representing them as slow, inflexible, undynamic and unstylish. The paper places this within broader discursive shifts in Sweden where the rise of neoliberalism requires a dismantling of the welfare state, legitimized partly though establishing the lower social economic groups as morally flawed and themselves responsible for their increasingly disadvantaged situation as social inequalities increase.
Keywords: Reality Television, Multimodal Critical Discourse Analysis, Social Class, Humour, Ridicule, Recontextualization of Social Practice
Published online: 04 August 2016
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