As the Internet has come to play a greater role in politics, there has been a
growing scholarly interest in how digital and social media are changing
politics. The competition between the innovation and normalization hypotheses
has been at the center of the debate. This article sets out to identify evidence
of innovation and normalization in terms of how politicians communicate in- and
the level of influence they are attaining within the political blogosphere. The
analyses conducted show paradoxical results as we find that those groups of
politicians who are utilizing political communication in the blogosphere in more
innovative and progressive ways – mirroring the hopes and expectations
about how social media might influence politicians and political
communication – have weaker positions within the blog network compared to
other politicians.
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