Lakoff (1996) analyzes American political positions in terms of two different sets of conceptual metaphors: the right wing ‘Strict Father’ (SF) model and the left wing ‘Nurturant Parent’ (NP) model. The current study is an empirical test of the degree to which these models were manifested in the televised debates between George W. Bush and Al Gore before the 2000 US presidential elections. While the results show little metaphorical language which would directly support the proposed models, many expressions were found which follow from the models as logical entailments. An analysis of both speakers’ metaphoric gestures shows Bush expressing the SF model largely regardless of his use of SF or NP language, and Gore using gesture more for discourse structuring purposes. This study suggests that differences in the nature of the metaphors themselves in the two models help make the SF model easier to present as a coherent framework than the NP model.
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Purdum, Todd S.
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Cited by 23 other publications
Ahrens, Kathleen & Sophia Yat Mei Lee
2009. Gender versus Politics: When Conceptual Models Collide in the US Senate. In Politics, Gender and Conceptual Metaphors, ► pp. 62 ff.
2006. Cognitive linguistic applications in second or
foreign language instruction: rationale, proposals, and
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Burgers, Christian, Melanie Jong Tjien Fa & Anneke de Graaf
2019. A tale of two swamps: Transformations of a metaphorical frame in online partisan media. Journal of Pragmatics 141 ► pp. 57 ff.
Dunmire, Patricia L.
2012. Political Discourse Analysis: Exploring the Language of Politics and the Politics of Language. Language and Linguistics Compass 6:11 ► pp. 735 ff.
2012. Gaze work in political media interviews. Discourse & Communication 6:3 ► pp. 249 ff.
2011. Heteronormative Constructions of Romanianness: A Genealogy of Gendered Metaphors in Romanian Radical-Right Populism 2000–2009. Debatte: Journal of Contemporary Central and Eastern Europe 19:1-2 ► pp. 453 ff.
Ohl, Jessy J., Damien S. Pfister, Martin Nader & Dana Griffin
2013. Lakoff's Theory of Moral Reasoning in Presidential Campaign Advertisements, 1952–2012. Communication Studies 64:5 ► pp. 488 ff.
2019. ‘Punch and Judy’ Politics? Embodying Challenging Courses of Action in Parliament. In Embodied Activities in Face-to-face and Mediated Settings, ► pp. 255 ff.
2007. Metáforas de Lula e Alckmin nos debates de 2006 em uma perspectiva da Lingüística de Corpus. Revista Brasileira de Linguística Aplicada 7:2 ► pp. 139 ff.
2008. Gesture in Political Communication: A Case Study of the Democratic Presidential Candidates During the 2004 Primary Campaign. Research on Language & Social Interaction 41:2 ► pp. 154 ff.
황성욱 & 이종혁
2010. The Influence of Political Leader's Charitable Actions on the Perception of Leadership and Attitude toward the Leader- Examination of President Lee MyungBak’s Donation. Journal of Public Relations 14:4 ► pp. 182 ff.
This list is based on CrossRef data as of 24 may 2023. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.