Article published in:
Journal of Language and Politics
Vol. 8:1 (2009) ► pp. 28–51

Circulation of the World War II / Holocaust analogy in the 1999 Kosovo intervention

Articulating a vocabulary for international conflict

| School of Communication Studies, Ohio University
This essay offers an analysis of the circulation of World War II and Holocaust analogies in discourses about American military involvement in Kosovo. The essay argues that the World War II/Holocaust analogy provided the public with a new vocabulary for understanding the situation in Kosovo. The essay uses Bill Clinton’s speeches about Kosovo during the first week of American intervention as a representative anecdote for discussing the analogy and its rhetorical force. The essay then probes the circulation of the analogy in other governmental, media, and public opinion outlets. By comparing Kosovo 1999 to Europe 1945, the analogy offers descriptive and prescriptive reasons for American involvement that encourage public approval of military intervention. The essay offers conclusions and implications of this analysis for the understanding of the relationships among rhetoric, public opinion, and international conflict.
Keywords: Analogy, rhetoric and public address, international conflict, Kosovo, Bill Clinton
Published online: 01 April 2009
https://doi.org/10.1075/jlp.8.1.03bat
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